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Enthusiasts experience Dallas Art Fair for free on Professionals Day

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Dallas Art Fair
Opening day of the Dallas Art Fair has been dubbed Professionals Day. Photo courtesy of Dallas Art Fair
Mel Bochner, Blah, Blah, Blah, 2012
Mel Bochner, Blah, Blah, Blah, 2012 Photo courtesy of William Shearburn Gallery, St. Louis
Joshua Abelow, Untitled Abstraction FNWW (JA #2709), 2012
Joshua Abelow, Untitled Abstraction FNWW (JA #2709), 2012 Photo courtesy of James Fuentes, New York
Dallas Art Fair
Mel Bochner, Blah, Blah, Blah, 2012
Joshua Abelow, Untitled Abstraction FNWW (JA #2709), 2012

UPDATE: All of the tickets reserved for professionals have been claimed and the promo code is no longer active. But don't fear, thrifty art lovers. We are giving away free passes on our Facebook page

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On Friday, April 12, Dallas Art Fair invites downtown workers — and art lovers in general — to rethink their lunch breaks or play hooky for the afternoon. For the first time in its five-year history, the weekend fair has dubbed opening day “Professionals Day,” presented by CultureMap. And it’s a chance to experience the art for free.

Simply visit the fair’s ticketing page, select one-day pass and enter the code DAFProfessional2013. This ticket grants fairgoers access to more than 80 exhibitions by prominent national and international galleries and dealers.

Located within the 70,000-square-foot confines of the Fashion Industry Gallery are displays of contemporary paintings, sculpture, photography, video and installation art. The fair showcases new works from some of the most exciting modern artists today and is, according to fair co-founder and partner John Sughrue, an incredible entry to the art world — no matter your level of artistic knowledge.

“There’s nothing like experiencing the Art Fair,” Sughrue says. “Come once, and you’ll often end up coming back two or three more times during the weekend. The positive energy within the building is just fantastic, there’s great people-watching, and it’s a chance to be introduced to what’s current in the international contemporary art world.”

Because of the concentration of people who work in downtown Dallas, paired with the surrounding cultural hot spots comprising the Arts District, Professionals Day seemed like an obvious way to further expand the fair’s reach.

“Art doesn’t exist in a vacuum,” Sughrue says. “We’re located in the Arts District, surrounded by glorious, best-of-breed institutions like the Nasher Sculpture Center, Trammell Crow and Dallas Museum of Art. It’s an embarrassment of riches that we have here, and when combined with the hospitality we’re known for here in Texas, this is such a great way for people to reintroduce themselves to urban Dallas.”

Single-day tickets to the Dallas Art Fair normally range from $20-$25; three-day passes run $40-$50. To get your free Professionals Day ticket for April 12, visit the fair’s ticketing page and enter the code DAFProfessional2013.

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