Ticket to Culture

Dallas YPs score insider access with new performing arts partnership

Dallas YPs score insider access with new performing arts partnership

Winspear Opera House
The AT&T Performing Arts Center is giving YPs insider access. Photo by Carter Rose

When the innovative ticketing platform TodayTix hit Dallas earlier this year, culture lovers rejoiced at the easy way they could get discounted, rush, and premium tickets to cultural events around DFW. But now young professionals and artists have a reason to feel extra happy, because TodayTix has joined with the AT&T Performing Arts Center to create a new program called TodayTix Center Social.

For an annual donation of $99 — or 12 monthly payments of $10 — members gain access to exclusive discounts on ATTPAC programming, mobile rush tickets, cast meet-and-greets, networking nights and happy hours, volunteer opportunities, and popular industry events such as Brunch on Broadway and Broadway Karaoke Night. The membership fees go toward supporting ATTPAC's Bus Fund, which ensures that students throughout North Texas have access to the arts and arts education at little or no cost to their school. 

"This program will make seeing shows more convenient, more affordable, and more fun for the young professionals of North Texas," says ATTPAC interim president and CEO Debbie Storey. "We're excited about our partnership with TodayTix."

Known for its easy-to-use app, TodayTix compiles plays, musicals, concerts, operas, and other performances in one place, then offers exclusive discounts and day-of rush tickets. Besides ATTPAC, some of the biggest arts institutions in DFW have signed on, including Dallas Theater Center, Casa Mañana, WaterTower Theatre, Stage West, Circle Theatre, Kitchen Dog Theater, Dallas Opera, Dallas Symphony Orchestra, The Cliburn, TITAS Presents, Dark Circles Contemporary Dance, and Texas Ballet Theater.

"The community that forms when people see live performance together is like nothing else, and creating that bond with the next generation of audiences is extremely important for the future of a city's artistic landscape," says TodayTix co-founder and CEO Brian Fenty. "TodayTix offers the easy service to the best-priced tickets that younger patrons seek, and combining that with the Center's extensive network of world-class productions and events is the perfect formula to foster that community."

In an effort to expand access to all DFW theatergoers, the AT&T Performing Arts Center will also be offering season-long $25 mobile rush tickets through the TodayTix app for the full 2018-19 Broadway season. Beginning at 9 am on each performance date, a limited number of $25 rush tickets can be claimed on a first-come, first-served basis within the app.

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