The axiom that any press is good press is likely little comfort to Lululemon and JC Penney, who both landed on the list of the 10 most-hated companies in America by 24/7 Wall St.
The embattled yoga clothier took the No. 8 spot, sliding in between JP Morgan Chase and BlackBerry. In its ranking, the site notes that the once-beloved Lululemon has fallen on hard times thanks to a host of public relations controversies.
"JC Penney has probably made more operational and strategic mistakes than any other large publicly traded company in America," 24/7 Wall St. reports.
Lululemon's see-through pants and flippant window displays gave way to financial woes, and founder Chip Wilson resigned as chairman in December following a tumultuous 2013. CEO Christine Day and chief product officer Sheree Waterson also left the company amid controversy.
Meanwhile, Plano-based JC Penney ranked No. 10. "JC Penney has probably made more operational and strategic mistakes than any other large publicly traded company in America," 24/7 Wall St. reports.
The failed marketing and merchandising methods under CEO Ron Johnson alienated customers and led to a 25 percent dip in revenue. When your biggest claim to fame is a teapot resembling Hitler, it's safe to say your business model is in trouble.
Other notable companies on the dishonor roll include McDonald's (No. 1), Abercrombie & Fitch (No. 2), Dish Network (No. 5) and Walmart (No. 6).