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Uber and Mothers Against Drunk Driving want to keep you safe this 4th of July

Uber and MADD want to keep you safe this 4th of July

Uber Car
Uber has a new partnership with Irving-based Mothers Against Drunk Driving. Photo courtesy of Uber

There are arguably few things more American than cracking open a cold one on the Fourth of July. With that in mind, Uber has partnered with Irving-based Mothers Against Drunk Driving (MADD) for a national campaign to keep intoxicated people in the passenger seat this Independence Day. 

For every ride that is booked July 4, Uber will donate $1 to MADD; first-time Uber users will generate a $10 donation. Uber has committed to contributing at least $20,000 to the anti-drunk driving organization.

 For every ride that is booked July 4, Uber will donate $1 to MADD; first-time Uber users will generate a $10 donation.

Another reason to solicit Uber this holiday: The Dallas Police Department is conducting a no-refusal DWI initiative from July 3-7, meaning officers will secure a search warrant for a blood sample from those who refuse to voluntarily submit to a breathalyzer test.

"The Fourth of July has one of the highest incidences of [DWIs], but with Uber, there's no reason to ever get behind the wheel," reads a statement on Uber's blog.

Uber is no stranger to special holiday promotions. The on-demand car service has been known to deliver Christmas trees, serve up ice cream and send in helicopters on occasion. Those extra-special services have helped Uber win over the Dallas public, but City Hall is still on the fence. 

Last August, then-interim city manager A.C. Gonzalez tried to fast-track an ordinance thwarting Uber's business model through Dallas City Council. That hotly contested action spawned an internal investigation and a transportation working group, but no clarification on how Uber fits into the driver-for-hire landscape.

City Council is expected to tackle new transportation-for-hire rules in the fall.