There are arguably few things more American than cracking open a cold one on the Fourth of July. With that in mind, Uber has partnered with Irving-based Mothers Against Drunk Driving (MADD) for a national campaign to keep intoxicated people in the passenger seat this Independence Day.
For every ride that is booked July 4, Uber will donate $1 to MADD; first-time Uber users will generate a $10 donation. Uber has committed to contributing at least $20,000 to the anti-drunk driving organization.
For every ride that is booked July 4, Uber will donate $1 to MADD; first-time Uber users will generate a $10 donation.
Another reason to solicit Uber this holiday: The Dallas Police Department is conducting a no-refusal DWI initiative from July 3-7, meaning officers will secure a search warrant for a blood sample from those who refuse to voluntarily submit to a breathalyzer test.
"The Fourth of July has one of the highest incidences of [DWIs], but with Uber, there's no reason to ever get behind the wheel," reads a statement on Uber's blog.
Uber is no stranger to special holiday promotions. The on-demand car service has been known to deliver Christmas trees, serve up ice cream and send in helicopters on occasion. Those extra-special services have helped Uber win over the Dallas public, but City Hall is still on the fence.
Last August, then-interim city manager A.C. Gonzalez tried to fast-track an ordinance thwarting Uber's business model through Dallas City Council. That hotly contested action spawned an internal investigation and a transportation working group, but no clarification on how Uber fits into the driver-for-hire landscape.
City Council is expected to tackle new transportation-for-hire rules in the fall.