Baseball bats yeah

Deep Ellum scores home run with new rock star baseball bat company

Deep Ellum scores home run with new rock star baseball bat company

Warstick
Can you guess who the rock star is in this photo? Photo courtesy of Warstick

Deep Ellum gets a cool new business with the entry of Warstic, the sporting goods store co-owned by rock musician Jack White. The company has acquired the stunning Art Deco building at 2900 Main St., that was formerly All Star Baggers, a motorcycle shop. It plans to transform the space into a hand-turned wood baseball bat manufacturing facility and flagship retail location, with a plan to open in early 2018.

Deep Ellum will serve as the first brick-and-mortar retail location for the brand, which White owns with the Detroit Tigers' Ian Kinsler, and Ben Jenkins, who owns Dallas design company OneFastBuffalo.

Plans include a warehouse, retail store with a state-of-the-art bat-fitting room, wood and metal bat design studio and finishing lab, full batting cage, and a restaurant called the Players' Bar & Diner. Yay a restaurant. Now you have our attention.

Customers will be fitted for a Warstic baseball bat just like being fitted for a custom suit. Bat prices start at about $250.

"They'll be able to choose the personalized aesthetics of their stick while watching it come to life by our master bat craftsman," Jenkins says.

Warstic Sports Inc. was founded by Jenkins, a former professional baseball player turned designer. The company makes metal and wood baseball bats, gear, and apparel. A Detroit native, White became involved as a result of his close relationship with Kinsler and the Tigers. The same Kinsler who is a former Ranger, and who got ejected from the game with the Texas Rangers on August 14 for arguing with the umpire. Rock 'n' roll!