Lululemon has done it again. Apparently none the wiser after its Dallas controversy, the high-priced yoga clothing company is offending a whole new city with cheeky window display messages.
An employee at a store in Bethesda, Maryland, thought it was a good idea to quote embattled CEO Chip Wilson with this not-so-enticing message: "Cups of chai, apple pies, rubbing thighs?" During a Bloomberg TV interview in November, Wilson infamously blamed Lululemon's pant ripping on women's thigh size.
In a non-weight-related marketing misstep, Lululemon in Dallas boldly wrote, "We do partners yoga, not partners card," on a window at its NorthPark Center store during the Partners Card event benefiting the Family Place. This set off a social media firestorm that was further stoked by Lululemon's lies that it had already agreed to provide yoga at the women's shelter.
Family Place executive director Paige Flink said no such relationship existed and declined to begin one. Lululemon eventually cut the charity a $10,000 check.
Trust us: We may be as tired of writing about Lululemon's missteps as you are of reading about them, but when a company continues to be this obtuse about offensive advertising, it deserves to be called out.
In response to the Maryland store controversy, Lululemon proclaimed on Twitter that it "celebrated" supple thighs.
@MilaMimica1 We're deeply sorry, the display is being taken down. We celebrate that thighs rub together- ours do too.— lululemon athletica (@lululemon) December 2, 2013