Yogi No-No

New window display controversy shows Lululemon hasn't learned from Dallas mistakes

Fresh controversy shows Lululemon hasn't learned from Dallas mistakes

Lululemon Athletica at NorthPark Center in Dallas
After yet another controversy, the store windows at Lululemon are best left blank. Lululemon/Facebook
Lululemon window in Maryland
An employee at a store in Bethesda, Maryland, thought it was a good idea to quote embattled CEO Chip Wilson with this not-so-enticing message. Diana Russell/Twitter
Paige Flink, Texas Trailblazers
Family Place executive director Paige Flink met with Lululemon several times after the NorthPark window controversy. Photo by Jeremy Brown
Lululemon Athletica at NorthPark Center in Dallas
Lululemon window in Maryland
Paige Flink, Texas Trailblazers

Lululemon has done it again. Apparently none the wiser after its Dallas controversy, the high-priced yoga clothing company is offending a whole new city with cheeky window display messages.

An employee at a store in Bethesda, Maryland, thought it was a good idea to quote embattled CEO Chip Wilson with this not-so-enticing message: "Cups of chai, apple pies, rubbing thighs?" During a Bloomberg TV interview in November, Wilson infamously blamed Lululemon's pant ripping on women's thigh size. 

In a non-weight-related marketing misstep, Lululemon in Dallas boldly wrote, "We do partners yoga, not partners card," on a window at its NorthPark Center store during the Partners Card event benefiting the Family Place. This set off a social media firestorm that was further stoked by Lululemon's lies that it had already agreed to provide yoga at the women's shelter.

Family Place executive director Paige Flink said no such relationship existed and declined to begin one. Lululemon eventually cut the charity a $10,000 check.

Trust us: We may be as tired of writing about Lululemon's missteps as you are of reading about them, but when a company continues to be this obtuse about offensive advertising, it deserves to be called out. 

In response to the Maryland store controversy, Lululemon proclaimed on Twitter that it "celebrated" supple thighs.