The inaugural aTrolla Music Festival, which was to have taken place on Saturday, May 6, at Reunion Park, has been canceled due to poor ticket sales.
Organizers blamed a lack of interest despite the fact that the one-day festival wasn't short on familiar names. Ex-Chicago singer Peter Cetera headlined a bill that included KC and the Sunshine Band, Survivor, Dionne Warwick, Grand Funk Railroad, and more. Unfortunately for aTrolla, most of the acts are regulars on the annual summer tour circuit.
When founder Jaylene Moss launched the festival, she said that the goal was to highlight music from the '60s-'80s, stating, "I believe we're bringing something to my age group that we have never really had, but have always wanted."
Ticket sales opened with a limited amount of passes available at $89; VIP packages ranged from $310-$550. But it wasn't long before discount tickets surfaced on Groupon for as low as $49.
"It was my dream to bring the Dallas-Fort Worth area a first class event, with bands that we all know and love, that catered specifically to music fans of the '60s, '70s, and '80s, but under these circumstances we couldn't make this dream a reality at this point," Moss says. "On behalf of myself and the entire aTrolla team, we want to extend to all supporters of the event, including the artists, fans, Reunion Tower, and the City of Dallas, our sincerest apologies for any inconveniences caused by the cancelation of this event."
Tickets will be refunded through Eventbrite. Anyone who purchased tickets via Groupon or third-party outlets are advised to contact the point of purchase directly for information on their refund. For more information, e-mail firstname.lastname@example.org.