CrowdSource Coup

Untapped indie music and beer fest gets taken over by Dallas Morning News

Dallas Morning News targets Millennials with Untapped fest takeover

Justin Townes Earle at Untapped Festival
CrowdSource, the event marketing company for The Dallas Morning News, has acquired the Untapped Music and Beer Festival, which started in Fort Worth in April 2013. Photo courtesy of Jenna B Photography

Untapped, the music and beer festival that's had editions in both Dallas and Fort Worth, has been acquired by CrowdSource, the event marketing arm of the Dallas Morning News.

The festival, which prides itself on showcasing both indie bands and a large contingent of craft beers, started in September 2012 in Dallas. More editions followed in 2013, including an April offshoot at Panther Island Pavilion in Fort Worth. A fourth festival is scheduled to take place in Houston in September. 

CrowdSource will be the majority owner of the festival, and it will partner with the festival's founders, Spune Productions, on all future events. Organizers say that the only thing they anticipate changing with the new ownership will be the scope of the festival.

"Partnering with CrowdSource will provide us with the resources to realize our dream of growing this event regionally and nationally," said Matthew Harber, chief executive officer of Spune, in a statement.

Jim Moroney, publisher and chief executive officer of the Morning News, said that acquiring Untapped helps CrowdSource extend its reach into consumer segments like Millennials.

The next local edition of Untapped will happen in Dallas on November 1, timed to coincide with North Texas Beer Week. The acquisition also includes the Canned Festival, which held its inaugural event in Denton in October 2013.