You Can Be Iron Man

Fair Park to get superhero makeover with The Marvel Experience

Fair Park to get superhero makeover with The Marvel Experience

Marvel Experience
It's hard to say exactly what The Marvel Experience will be like, but it sure sounds cool. Photo courtesy of Marvel

Any movie fan knows that Marvel Comics is slowly but surely taking over the film industry, and come next January Marvel will continue its quest for world domination by making Dallas the center of the Marvel universe.

That's because a new attraction called The Marvel Experience: The World’s First Hyper-Reality Tour will take over Cotton Bowl Stadium at Fair Park for three weeks, January 9 — February 1, 2015.

This is in addition to the previously announced Marvel Universe Live! show happening at American Airlines Center, January 29-February 1 and the Fort Worth Convention Center, February 5-8, which will feature Marvel characters doing aerial stunts, martial arts and more.

The Marvel Experience promises to make visitors feel as if they're part of the Marvel universe, unleashing a theme park of sorts featuring seven domes, a life-size Avengers Quinjet, the world’s only 360-degree, 3-D stereoscopic full-dome attraction and a state-of-the-art 4-D motion ride.

The release from Hero Ventures, a Los Angeles-based experiential entertainment company, is light on the details of any of the activities or rides. Instead, they entice with vague pronouncements that "guests of The Marvel Experience will swing with Spider-Man, smash with Hulk, fly with Iron Man" using "next-generation interactive technology including augmented reality, multi-person gaming and RFID progress tracking so you can see yourself in action."

If that sounds like something that will only appeal to those college-aged or younger, have no fear. “While I’m sure kids will eat this up, we know that there is an extensive Marvel fan base over the age of 25 — and we’ve created this event with them in mind," Hero Ventures CEO Rick Licht says in the release.

Dallas is technically going to be the world premiere of The Marvel Experience, although it will preview in Phoenix, Arizona from December 12, 2014 — January 3, 2015. Following its Dallas visit, the tour will move on to San Diego and San Francisco, with possibly more cities to come.

Tickets for The Marvel Experience, coming in at $34.50 per person, are now on sale through Ticketmaster.