Dallas-Fort Worth suburbs are seeing a lot of dine-in movie theater action nowadays, mostly thanks to the rapidly expanding Moviehouse & Eatery. Studio Movie Grill, the format's dominant force, will try to reassert its strength when it opens a location in The Colony in 2015.
The new theater will be Studio Movie Grill's 10th in Texas and 20th location nationwide. And you can expect to see even more theaters popping up in the future, as this one is "part of an ongoing strategic expansion," according to a release.
As was the case for its locations in Dallas at Royal Lane and Spring Valley Road, Studio Movie Grill will be renovating an existing building — in this case, a shuttered Best Buy in Lewisville Towne Crossing on the southeast corner of State Highway 121 and Josey Lane — to give it a signature stamp.
It is also relatively close to the existing Studio Movie Grill in Lewisville, which is less than 9 miles away off I-35.
The new theater will have 11 screens and more than 1,500 seats, bringing the chain's total number of screens to more than 200. As always, each auditorium will have reserved seating, state-of-the-art technology and full food service. The theater also will boast a spacious bar and lounge area in the lobby.
Opening in the second quarter of 2015, it will be the first movie theater within the borders of The Colony.