Shopping in Sundance Square

Fort Worth gets even more fab with addition of fast-fashion fave H&M

Fort Worth gets even more fab with addition of fast-fashion fave H&M

H&M store sign in store window
H&M's seventh North Texas location is going into Fort Worth's Sundance Square. Photo by ntr23/Flickr

Fast-fashion giant H&M has picked Sundance Square for its first Fort Worth store and seventh in North Texas. One of the world’s largest retailers, H&M is famous for trendy threads at crazy affordable prices.

In a release, H&M calls Fort Worth “a fast growing market” for the brand, so it’ll plant a 31,000-square-foot store at Commerce and Third streets downtown, in the former Barnes & Noble space; some of that space has become a Cheesecake Factory. No target opening date has been released.

The new H&M will offer collections for men and women; separate store-within-a-store sections for maternity, sports apparel and a plus-size line; and a children’s line for newborn to 8 years. H&M also is famous for its designer collaborations, such as the recent sexy yet sporty collection from Alexander Wang.

H&M opened its first U.S. store on New York’s Fifth Avenue 15 years ago. It currently has 363 locations across the country, including stores at NorthPark Center, Galleria Dallas, Shops at Willow Bend, Grapevine Mills, Town East Mall and Stonebriar Centre in Frisco.