Looking Fly

Flywheel rolls out colorful spring retail line with VIP spin session

Flywheel rolls out colorful spring retail line with VIP spin session

Katherine Allen, Stia Coffman and Jean Allen of Bishop & Holland, flywheel party
Katherine Allen, Stia Coffman, Jean Allen  Photo courtesy of Flywheel
Quyen Dong, Sonia Avila, Kok Veasna, Katelyn Leake, flywheel party
Quyen Dong, Sonia Avila, Kok Veasna, Katelyn Leake Photo courtesy of Flywheel
Flywheel VIPs shop after their fashion themed ride
Flywheel VIPs shop after their fashion-themed spin session. Photo courtesy of Flywheel
Molly Brundage and Brittany Prescott, flywheel party
Molly Brundage, Brittany Prescott  Photo courtesy of Flywheel
Jeanette and Jenny Anchondo, flywheel party
Jeanette Anchondo, Jenny Anchondo Photo courtesy of Flywheel
flywheel party, fly gear
Flywheel's new gear is available at the Highland Park studio as well as Bloomingdales.com. Photo courtesy of Flywheel
Katherine Allen, Stia Coffman and Jean Allen of Bishop & Holland, flywheel party
Quyen Dong, Sonia Avila, Kok Veasna, Katelyn Leake, flywheel party
Flywheel VIPs shop after their fashion themed ride
Molly Brundage and Brittany Prescott, flywheel party
Jeanette and Jenny Anchondo, flywheel party
flywheel party, fly gear

The fab fitness fanatics at Flywheel Highland Park rolled out the “blue carpet” for a special preview shopping event hosted by Dallas fashion bloggers Stia Coffman, Jean Allen, Katherine Allen and Alex Young. The party started the way it should at any respectable fitness studio: with a special fashion-themed Flywheel ride led by instructor Mark Shipman.

After a nice, sweaty session, Flywheel VIPs including Quyen Dong, Sonia Avila, Kok Veasna, Katelyn Leake, Molly Brundage and Brittany Prescottwere treated to complimentary massages from Avalon Spa in West Village, juice tasting by Roots Juices and gourmet popcorn by Live, Love, Pop as they shopped the new collection of fitness wear.

The hottest colors of the season — radiant orchid, papaya and dazzling blue — have inspired the entire collection of tank tops, T-shirts, sweatshirts and workout pants. The gear must be pretty legit because Bloomingdale’s has selected a couple of the women’s pieces from the Flywheel label to be sold at select Bloomingdale’s stores across the country.

Additionally, the retailer will be the first to offer Flywheel merchandise online.