Just Keep Livin

Matthew McConaughey's new clothing line goes with all of life's adventures

Matthew McConaughey's new clothing line goes with life's adventures

justkeepliving1
"Be a Lot Cooler" graphic tee, $25. Photo courtesy of Just Keep Livin
justkeepliving5
"Tailfeather" graphic tee, $25. Courtesy of just keep livin
justkeepliving4
Retro block board short, $59. Courtesy of just keep livin
justkeepliving3
"Be a Lot Cooler" men's tee, $25. Courtesy of just keep livin
justkeepliving2
"Alright" trucker hat, $25. Courtesy of just keep livin
justkeepliving1
justkeepliving5
justkeepliving4
justkeepliving3
justkeepliving2

Oscar winner, philanthropist and Texas golden boy Matthew McConaughey also is a fashion designer. And his line, Just Keep Livin, has as much to do with charity as it does style.

Recently we previewed McConaughey’s new spring collection at the brand’s first-ever pop-up shop in Austin. “A lot of Matthew went into this collection,” says JKL brand marketer Jessica Washington. “Just Keep Livin is all about the journey, and little bits of Matthew are in each piece to inspire the adventure.”

A traveler himself, McConaughey’s garments are meant to be worn in, going on all your life adventures while proving their worth with built-to-last quality. Earth tones, relaxed fits and quality cotton give the line exceptional versatility, perfect for the nomad looking to stay stylish on the open road.

What was once a men’s clothing line has expanded to include women’s graphic tees ($25) and hats. Among our favorites: graphic shirts with nuggets of wisdom and breezy button-downs for a weekend brunch. Details like scribbled McConaughey truisms on each garment tag help to create a refreshingly real spring line.

The staple is the chill tee with McConaughey’s famous “Alright, alright, alright” catchphrase. JKL jeans ($59) could rival any pair of Levi’s.

Each JKL item purchased helps fund the Just Keep Livin Foundation, McConaughey’s nonprofit committed to health and wellness programs and education for underserved youth.

Originally only available in department stores such as Dillard’s, the company just launched its ecommerce site, making JKL even more accessible.