A new Texas A&M-branded cologne and perfume will hit stores this August, just in time for football season. The indulgers of collegiate spirit (and ego) at Masik Collegiate Fragrances have created "signature scents" for 11 big-name schools, including the University of Alabama, LSU, the University of Oklahoma and Penn State.
(Is anyone else recapping the "sex panther" cologne scene from Anchorman? "It stings the nostrils.")
"It is more scientific than you may think," according to Masik's website. "Of the five senses, only our sense of smell is linked directly to the brain's limbic system or emotional control center. Because of this link, a particular scent or fragrance can evoke memories and emotions before we are even consciously aware of them."
The rose, vanilla and apple scent was chosen as a nod to the school's maroon and white colors and evokes the Aggie spirit, Masik president Katie Masich told the Associated Press. A bottle of the stuff will set you back $35.
For now, A&M is the only Texas university with a fragrance of its own.