On July 1, Koch designer and founder Nicole Musselman reached another milestone in her fashion journey: ecommerce. Fans of her effortlessly chic line can now buy online at ShopKoch.com, which reflects the same cool, laid-back vibe of her clothes.
The self-taught, California-raised designer has come a long way since 1998, when she first started making handbags with Dallas pal Merry Vose of Cabana. Those first pieces were inspired by a trip Musselman took to Thailand; she wanted to replicate the unstructured bags she saw people carrying in markets.
Musselman started with bags, small leather goods and a few hand-printed textiles, which garnered her a following among her fellow stylish Park Cities moms. From there Koch (pronounced “Cook”) grew to a full-fledged clothing line, marked by her signature oversized cardigans, boy blazers, printed T-shirts and easy dresses. Koch is now available across the United States and beyond.
Everything is designed with functionality in mind — loose silhouettes, neutral color palette — and it’s all made in the USA, mostly in Texas. The magic begins in her studio in the Bishop Arts District.
The new site offers a friendly and seamless shopping experience, geared especially to the Koch customer on the go. (Isn’t that most Dallas women these days?) The responsive design allows customers to shop from their desktop, tablet or mobile device.
In addition to ecommerce, the site offers an insider’s view into the design studio, and a fun section titled “The Studio” details the brand’s latest news, events and offers a live feed from the brand’s social media channels.
“I like to think that Koch embraces a distinct point of view, with a sense of humor and a fierce independence,” Musselman said in a release. “We are looking forward to showcasing and sharing more of this spirit on our new site, and to our continued brand growth. E-commerce and social media are very important to our U.S. market efforts.”