The new line, inspired by their long, glossy locks and individual hair needs, is aptly called Kardashian Beauty. Farouk Systems is known for the CHI line of products, including the selection of ubiquitous flat irons.
The Kardashian sisters own Dash boutiques in Los Angeles, Miami and New York; have their own Kardashian Kollection apparel line with Sears; and the Kardashian Kids collection available at Babies “R” Us. So it was only a matter of time before they moved into the beauty market.
The Kardashian Beauty line is set to debut in spring 2015.