So Long Lublu

Dallas designer boutique bids farewell to Plaza at Preston Center

Dallas designer boutique bids farewell to Plaza at Preston Center

Lublu, Kira Plastinina, Plaza at Preston Center
Two fashion lines gave Lublu shoppers lots of options. Photo by Robert Bostick
Lublu, Kira Plastinina, Plaza at Preston Center
Lublu Kira Plastinina opened in the Plaza at Preston Center in 2013. Photo by Robert Bostick
LUBLU NYC Event, Kira Plastinina
Fashion designer Kira Plastinina. Photo courtesy of Droese PR
Lublu, Kira Plastinina, Plaza at Preston Center
Lublu, Kira Plastinina, Plaza at Preston Center
LUBLU NYC Event, Kira Plastinina

Lublu Kira Plastinina, the U.S. flagship retail store from Russian-born designer Kira Plastinina, will close at the end of August.

The fashion boutique opened at the Plaza at Preston Center in 2013, when the SMU-trained Plastinina was only 21. It quickly became a fashionista go-to with its inclusion of a “fast fashion line,” which is in stores throughout Russia, and the high-end line, Lublu, which means “I love” in Russian.

A statement gives no concrete reason for the closing, other than the company is undergoing a “strategic rebrand that requires a pause in retail activity.”

“It has been such a wonderful experience having our flagship store in Dallas,” said Plastinina in the release. “The decision to close the store was not easy, as I feel that all of our clients are family. The company appreciates your loyalty, and we hope you will follow us as we move into our next big venture.”