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Elaine Turner shows New Yorkers how to party with Texas-sized fashion blowout

Elaine Turner shows New Yorkers how to party with Texas-sized blowout

Urban Cowboy Servers in Stetson with Elaine Turner at Elaine Turner New York Fashion Week launch party September 2014
Urban cowboy servers, shown here with Elaine Turner, gave the party a Texas flair. Photo courtesy of Elaine Turner
Krystal Bennett, from left, Kaela Rodehorst and Jenn Papallatoc at Elaine Turner New York Fashion Week launch party September 2014
Krystal Bennett, Kaela Rodehorst, Jenn Papallatoc Photo courtesy of Elaine Turner
Laura Heatherly, CEO of TJ Martell and ET Investor Don Jones at Elaine Turner New York Fashion Week launch party September 2014
Laura Heatherly, Don Jones Photo courtesy of Elaine Turner
Jenna Jackson at Elaine Turner New York Fashion Week launch party September 2014
Jenna Jackson Photo courtesy of Elaine Turner
Dallas Bloggers Haley Berry of The Chic Burrow and Lauren Murphy of Murphy's Law at Elaine Turner New York Fashion Week launch party September 2014
Haley Berry, Lauren Murphy Photo courtesy of Elaine Turner
Jim and Elaine Turner at Elaine Turner New York Fashion Week launch party September 2014
Jim Turner, Elaine Turner Photo courtesy of Elaine Turner
Dallas Bloggers Ellen Flowers of The Perennial Style, Brooke Burnett of One Small Blonde and Kaitlynn McConville of Straight From Kate at Elaine Turner New York Fashion Week launch party September 2014
Ellen Flowers, Brooke Burnett, Kaitlynn McConville Photo courtesy of Elaine Turner
Heather McLeskey, Elaine Turner Executive VP, from left, Elaine Turner and Nashville Blogger Mary Seng of Happily Grey
Heather McLeskey, Elaine Turner, Mary Seng Photo courtesy of Elaine Turner
Party Atmosphere  at Elaine Turner New York Fashion Week launch party September 2014
The Elaine Turner store on Madison Avenue was the scene for a New York Fashion Week kickoff party. Photo courtesy of Elaine Turner
DJ Christina Mannino at Elaine Turner New York Fashion Week launch party September 2014
Christina Mannino, Elaine Turner Photo courtesy of Elaine Turner
Roz Pactor, from left, Elaine Turner and Clifford Pugh at Elaine Turner New York Fashion Week launch party September 2014
Roz Pactor, Elaine Turner, Clifford Pugh Photo courtesy of Elaine Turner
Co-Hosts Laura Heatherly, from left, Elaine Turner and Jessica Beutler of MAC Presents at Elaine Turner New York Fashion Week launch party September 2014
Laura Heatherly, ElaineTurner and Jessica Beutler. Photo courtesy of Elaine Turner
Urban Cowboy Servers in Stetson with Elaine Turner at Elaine Turner New York Fashion Week launch party September 2014
Krystal Bennett, from left, Kaela Rodehorst and Jenn Papallatoc at Elaine Turner New York Fashion Week launch party September 2014
Laura Heatherly, CEO of TJ Martell and ET Investor Don Jones at Elaine Turner New York Fashion Week launch party September 2014
Jenna Jackson at Elaine Turner New York Fashion Week launch party September 2014
Dallas Bloggers Haley Berry of The Chic Burrow and Lauren Murphy of Murphy's Law at Elaine Turner New York Fashion Week launch party September 2014
Jim and Elaine Turner at Elaine Turner New York Fashion Week launch party September 2014
Dallas Bloggers Ellen Flowers of The Perennial Style, Brooke Burnett of One Small Blonde and Kaitlynn McConville of Straight From Kate at Elaine Turner New York Fashion Week launch party September 2014
Heather McLeskey, Elaine Turner Executive VP, from left, Elaine Turner and Nashville Blogger Mary Seng of Happily Grey
Party Atmosphere  at Elaine Turner New York Fashion Week launch party September 2014
DJ Christina Mannino at Elaine Turner New York Fashion Week launch party September 2014
Roz Pactor, from left, Elaine Turner and Clifford Pugh at Elaine Turner New York Fashion Week launch party September 2014
Co-Hosts Laura Heatherly, from left, Elaine Turner and Jessica Beutler of MAC Presents at Elaine Turner New York Fashion Week launch party September 2014

To kick off New York Fashion Week, Elaine Turner threw a Texas-sized hoedown at her new store on Manhattan's Upper East Side. Urban cowboys dressed in all black — Stetsons included — served champagne to a large crowd of New Yorkers and Lone Star bloggers in town for the fashion festivities.

"It's our fall launch party, and we decided to hook up with the T.J. Martell Foundation for cancer research because it fits with our brand and our giving-back culture," Turner said. "Ultimately we wanted to bring all these people together. And all these Texans are here for Fashion Week, so it's perfect."

This city is special for the designer and her husband, Jim Turner, because it's where they met. She always dreamed of opening a store here, and although doing business in New York is much more expensive than most other cities, she said it's been great for the Elaine Turner brand, because it puts the newest accessories in front of so many prominent New York fashion editors.

Among those in attendance were Women's Wear Daily senior accessories editor Roxanne Robinson-Escriout; Dallas fashion bloggers Ellen Flowers, Brooke Burnett and Lauren Murphy; Houston blogger Roz Pactor; blogger Mary Seng from Nashville; blogger Jenn Papallatoc from Baton Rouge; blogger Krystal Bennett Faircloth from Tulsa; and New York bloggers Jaci Smith, Kendall Johnson and Shira Rosenbluth.

Also joining in the fun were T.J. Martell Foundation CEO Laura Heatherly; MAC Presents exec Jessica Beutler; Elaine Turner investor Don Jones; Elaine Turner exec Heather McLeskey; Jenna Jackson of Houston-based P & R Productions, which is filming several web films for Turner; and Vincent Quan, associate professor at the Fashion Institute of Technology, who is doing a case study of Turner's success as a fashion entrepreneur.