Baby Bliss

Industrious Dallas mom solves baby dilemma with organic clothing line

Industrious Dallas mom solves baby dilemma with organic clothing line

PureChild
PureChild is an organic line of baby clothing designed by Dallas mom Lisa Marais. Photo by Shawn Horn Photography
PureChild
It offers a variety of options, including a dress, a romper, and six body suits. Photo by Shawn Horn Photography
PureChild
The collection is made with a unique blend of 94 percent organic cotton and 6 percent elastane, giving it three times the stretch of normal clothing. Photo by Shawn Horn Photography
PureChild
PureChild
PureChild

What do you do when you have a baby, but you don’t like any of your clothing options? If you're Dallas mom Lisa Marais, you design and make your own. And then you make a business out of it.

PureChild was, for a lack of a better word, born out of necessity, as far as Marais is concerned. “I couldn’t find organic products that were soft and not excessively expensive,” Marais says. “All the organic clothing had lace, frills, and other attachments, which scratched and irritated [my child’s] skin.”

So Marais set out to develop a line of affordable, organic clothing that’s as comfortable as it is pretty. A management consultant by day, Marais took pattern classes at the Art Institute of Dallas, sourced the material herself, and then found factories to make the clothing. But first she gathered input from mothers around Dallas, learning what they did and didn’t want in baby clothes.

The result? A line of clothing made with a unique blend of 94 percent organic cotton and 6 percent elastane, giving it three times the stretch of normal clothing — extremely helpful when trying to get clothes on a wiggly little baby.

“It’s a blend of organic cotton and elastane,” Marais says. “That means that not only is the product GOTS [Global Organic Textile Standard] certified, but it’s more durable, breathable, and able to stretch, which is essential when changing your child and for not restricting the movement of a growing infant.”

Available for boys and girls, the collection, which ranges from $10 to $35, is sold online and currently consists of six bodysuits, two leggings, one tee, one scarf, one beanie, one romper, and one dress, all in different colors. The pre-bundle baby boxes are especially nifty, making one-stop shopping easy for those looking for a sweet baby gift.