“It’s not a renovation; it’s a reinvention,” Tootsies founder, Mickey Rosmarin, told me during dinner at Houston’s Brasserie 19 a couple of months ago. He spoke of the Tootsies makeover with raised eyebrows and a wide grin — and a bit of a this-is-way-overdue attitude.
Tootsies, the luxury Houston-bred boutique, grew into a Dallas fashion powerhouse after moving from its original location at NorthPark. “I knew we could never leave the Dallas market,” Rosmarin said.
Thankfully he trusted his intuition: The store has been at its Preston Center locale for 15 years and has a strong following of Southern ladies shopping for the latest designer looks by the likes of Yves Saint Laurent, Nina Ricci, Michael Kors, Rick Owens, Céline and more.
During the store’s relaunch party, phase one renovations were unveiled: limestone floors, black-and-white polka dot carpet and the removal of 16 columns. Guests including Jim Duran, Debbie Tull, Jennifer Chandler, John Skinner, Heather Lettieri, Lisa Mooring and Megan Meyercord admired the store’s new ’do and viewed David Peck's new Crop fall 2012 collection, which featured an eclectic mix of flowy, structured and bold-colored pieces.
A built-in bar is still in the works. The plans for phase two, on the second floor, have yet to be announced.