There are fans, and then there are fans. Three separate customers recently flew from Australia to shop at Simply Irresistible, a home decor and apparel boutique with two locations in Waco that stocks one-of-a-kind, vintage, urban, and contemporary pieces.
Dallas shoppers won't have to go to nearly those lengths, or even make the drive to Waco, once Simply Irresistible opens inside the Dallas Farmers Market on September 1.
It's the first location for the store outside of Waco, and owner Mathew Urquizo knew immediately that the DFM would be the perfect fit.
"The first time I visited the DFM in early January, I knew Simply Irresistible had to be a part of it," he says. "I knew our whole vision and style could blend in effortlessly with the environment and surrounding shops — all of which I fell in love with right away."
From bedding to tableware, jewelry to ensembles, the goods are a reflection of not just what's trending, but of what's timeless. There's seasonal decor as well, along with hand-lettered and drawn signs, greeting cards, T-shirts, and kitchen towels from Whiski Designs, which started out in Deep Ellum. Apparel spans all ages and sizes, and includes a wide range of accessories.
Urquizo is joined by his sister Megan, mother Petra (who functions as the lead designer), and a small staff that reinforces the family-run business feel. But don't let the intimate staff size fool you — Simply Irresistible's Waco showrooms are each more than 20,000 square feet, and the Dallas Farmers Market location promises to be a treasure trove of delightful finds.
"A good rule of thumb is, if you see it, buy it," says Urquizo. "A majority of our furniture, home decor, and apparel is a limited run, so once it's gone, it's gone!"
Stop by for Simply Irresistible's soft opening September 1-2 to enjoy refreshments and hourly drawings for sweet prizes. Once open, the shop's hours will be Monday to Friday, 10 am - 6 pm and Saturday and Sunday, 9 am - 6 pm.