Elizabeth Mast dabbles in all things home and design. The style maker owns Lakewood boutique Talulah Belle; works in real estate, focusing on historic homes in East Dallas; and, in early October, opened a home and design store named Hess Home Essentials.
“When I started working with homes, I saw there was a huge need for home accessories,” Mast says.
Although she had always wanted to open a home store, it wasn’t until the space next to Talulah Belle became available that she decided to forge ahead with the idea. Mast opened up Hess in the former Bebe Grand space and created a walkway between her two shops.
At Hess you’ll find bright lamps under $200 and large, colorful rugs that start at $400. “The transitional, basic pieces are where customers should invest,” says owner Elizabeth Mast.
Hess is filled to the brim with cheerful home decor, from upholstered pieces in solids and patterns to colorful lamps, artwork and other trinkets. Everything is expertly staged — no surprise there, because Mast and team offer those services too — making it easy to imagine how it all comes together.
Between Hess and Talulah Belle, Mast employs up to 17 people on any given day.
“We’re seeing extreme growth on the Hess side,” she says. “We’re bringing in more resources to help with design.” We suspect that’s because Hess is more than a home furnishings store; it’s a one-stop home and design shop.
In addition to home staging, Hess offers interior design and custom-made pieces. “It’s all about the customer,” Mast says. “We can build furniture from the ground up. We’ve got a full selection of fabrics, but if we don’t have what a customer is looking for, we will find it.”
Mast also uses as many local sources as she can, from manufacturers to artists. She says her accessories — bright lamps under $200 and large colorful rugs that start at $400 — make great layering pieces. “The transitional, basic pieces are where customers should invest,” she says.
So what’s with the name? “I wanted something that was timeless; it’s my husband’s middle name,” Mast says. “So I worked backward. It stands for home essentials simply stated.”