Good products, whether luxury skincare or the latest wearable technology, are hard to come by. Great products are even rarer, and part of what makes them so irresistible — in addition to functionality — are their look, feel, and presentation, both on-shelf and online.
Enter Tractorbeam, the company that wraps great products in the brands they deserve. The Dallas-based agency is the reason we want to keep the box a cool new gadget came in, or why we can pick our fave skin creams out of a lineup of endless rows of bottles and tubes.
Peter Benanti, principal and founder of the agency, served as senior VP of marketing at Fossil before starting Tractorbeam. In that capacity, he was charged with contributing to product design, licensing development, and retail environments, in addition to standard “marketing” related activity.
“A great brand gets you nowhere if people don’t actually want what you’re selling,” Benanti says. “That’s why we always start with product, choosing to work with clients who have a clear vision and something truly great to bring to their customers.
“From there, we consult on product design, go-to-market strategy, brand identity, packaging — whatever the product needs to succeed in the marketplace.”
Beyond brand and packaging, Tractorbeam often partners with clients from day one to create the product itself, from design, to material selections, manufacturing partners, and storefront and digital presence.
Founded by Benanti in 1999, the firm focuses on growing businesses with design services, strategy, and digital marketing. Clients span the globe, from New York and San Francisco, to London and Hong Kong.