Every fitness enthusiast loves a good spin class, but sometimes getting out the door and to the studio is the hardest part. Problem solved with Peloton, a new store at NorthPark Center that promises a killer workout from the comfort of your own home.
The Peloton bike is different from anything else in the spin game. In addition to a sleek look and almost silent riding experience, it has a 22-inch HD screen that streams live, on-demand indoor cycling from anywhere.
The interactive touchscreen allows for people to compare their performance to other riders taking the class, monitor heart rate and calories burned, and video chat with friends around the country about progress.
"We are a lifestyle brand with passionate, loyal customers, so the ability for Peloton bike owners to engage with us at a local level allows us to further strengthen the community aspect of our business," Peloton CEO John Foley says.
The bike costs $1,995, and customers pay $39 a month for unlimited live streaming and on-demand rides out of the Peloton New York City studio. At the Dallas showroom, you can watch a class, try out the bikes and pick up some spin gear.
When asked why Dallas was on the list for a Peloton store, Foley says the answer is quite simple. Peloton looks for affluent markets with a high number of indoor cycling studios. Customers are generally between 35-55, equally split between men and women, and Dallas has a good mix of affluent suburban and metropolitan neighborhoods where people in the market for this type of a luxury investment typically live.
"When choosing a particular location, we like to identify communities that care about high design and advanced technology," Foley said. "A Tesla store is usually a pretty good proxy for Peloton."
Currently there are 8,000 Peloton bikes in use across the world, accessing the live classes via the New York studio and the more than 500 on-demand classes programmed into the bikes.