Cookie-Preneurs
Sweet ending: How Tiff's Treats evolved from an unlikely place into a boomingbusiness
Jul 6, 2012 | 10:13 am
When he got stood up for a date, Leon Chen couldn't have expected the sour evening would be the impetus for a booming, state-wide business.
But when he saw the apologetic gesture of freshly baked cookies delivered to his doorstep by Tiffany — a friend, aspiring baker and aforementioned romantic interest — Leon let go of any ill will and found opportunity.
Within 30 minutes of receiving the "I'm sorry" treats, he pitched Tiffany on delivering her homemade cookies around town — just like pizza.
As sophomores at the University of Texas in 1999, the two co-founded the fresh-from-the-oven delivery business, Tiff's Treats. Leon would be CEO while Tiffany assumed the role of president — and they would both finish their undergraduate degrees.
The duo set off on their adventure from Leon's shared student apartment, peddling boxes upon boxes of cookies across the campus area. Soon Tiff's Treats outgrew its at-home model, which sent the couple (yes, the guy does get the girl in this story!) up and down The Drag, seeking any existing business with a spare oven Tiff's Treats could use.
They hit the unlikely jackpot with a baked potato restaurant that rented Leon and Tiffany extra space in the rear of the eatery.
"Only in Austin would something like that be okay," says Leon. "In any other city, people would not go into a restaurant and order cookies not from that restaurant, but from kids in the back."
In lieu of seeking "real jobs" when they graduated in 2001, the two gambled on Tiff's Treats and moved into a fully equipped house in order to meet the demands of the business’ ravenous (and growing) customer base.
"That first year, we lost $15,000," Leon says. "We risked a lot — including our own relationship — for this business."
Despite the hard work that the business required, their strong partnership sweetened the deal. "Leon has a really entrepreneurial spirit," Tiffany says. Adds Leon, "I put together the vision and work on big-picture things, and she executes it. She's very good at executing operations."
Today, Tiff's Treats has expanded within three cities (Austin, Dallas, Houston), a level of success that affords Tiff's Treats the unique position of making others' dreams come true.
When a new store opens, Tiff's Treats selects a girl or boy from the Make a Wish Foundation to sponsor. The store then sells cookies for $3 a dozen, directing 100 percent of the sales toward the child's wish until the goal is fulfilled.
So what kind of enterprising spirit is required to create and maintain such a generous dessert dynasty?
"To me an entrepreneur is someone that, despite any and all setbacks, continues to try to move forward and create something," Leon says. "It's not all about the money; it's beyond that. They want to create something and leave some sort of a legacy, and they are willing to do whatever it takes to do that."
"That first year, we lost $15,000," Leon says. "We risked a lot — including our own relationship — for this business."
Despite the hard work that the business required, their strong partnership sweetened the deal. "Leon has a really entrepreneurial spirit," Tiffany says. Adds Leon, "I put together the vision and work on big-picture things, and she executes it. She's very good at executing operations."
Today, Tiff's Treats has expanded within three cities (Austin, Dallas, Houston), a level of success that affords Tiff's Treats the unique position of making others' dreams come true.
When a new store opens, Tiff's Treats selects a girl or boy from the Make a Wish Foundation to sponsor. The store then sells cookies for $3 a dozen, directing 100 percent of the sales toward the child's wish until the goal is fulfilled.
So what kind of enterprising spirit is required to create and maintain such a generous dessert dynasty?
"To me an entrepreneur is someone that, despite any and all setbacks, continues to try to move forward and create something," Leon says. "It's not all about the money; it's beyond that. They want to create something and leave some sort of a legacy, and they are willing to do whatever it takes to do that."
The first time a person receives an unexpected box of warm cookies from a loved one is certainly a memory that will live on.