Cinemark has announced a new multiplex coming to Roanoke, with a 14-screen, all-digital movie theater as the centerpiece. The complex will also include a Cotton Patch Cafe.
Scheduled to open in spring 2015, the new multiplex will be located on a 10-acre site at the junction of Highway 170 and Highway 114, north of Fort Worth. The complex will feature the company’s new Cinemark NextGen design concept, with cutting-edge amenities:
- State-of-the-art viewing environment with wall-to-wall, ceiling-to-floor screens available in all auditoriums
- 4K digital projection powered by Barco projectors with RealD 3D capability
- Enhanced sound systems
- A self-serve concession stand offering freshly popped popcorn, candy and Coca-Cola beverages
- Cinemark XD: Extreme Digital Cinema auditorium
Cinemark XD is a complete entertainment environment with a wall-to-wall, ceiling-to-floor screen; plush seating; and a digital surround sound system. The digital images are delivered by a best-in-class server and digital projector, which offers the brightest light standards in the industry.
The XD auditoriums will exhibit the newest movies every week, including 2D and RealD 3D pictures.
"The commitment of Cinemark to anchor the Roanoke Gateway project emphasizes the importance of the Highway 170 and Highway 114 location within of Roanoke," said project manager Donald L. Silverman in a statement.
The theater will offer print-at-home ticketing so customers can bypass the box office and go directly to a kiosk in the lobby. Guests can also download and purchase tickets through Cinemark's mobile applications for iPhone and Android.
When the Roanoke movie complex is completed, Cinemark will have 21 theaters in the Dallas-Fort Worth area.