On The Market

Disney Streets midcentury modern returns to Dallas market at a premium

Disney Streets midcentury modern returns to Dallas market at a premium

Exterior of 11023 Pinocchio Dr. in Dallas
11023 Pinocchio Dr. was designed by George Halfin for the 1954 Parade of Homes. Photo courtesy of Ebby Halliday/Shoot 2 Sell
Entryway at 11023 Pinocchio Dr. in Dallas
The entryway provides an interesting transition from the outdoors. Photo courtesy of Ebby Halliday/Shoot 2 Sell
Dining room at 11023 Pinocchio Dr. in Dallas
A pass-through in the kitchen provides sight lines to the dining and living areas. Photo courtesy of Ebby Halliday/Shoot 2 Sell
Kitchen at 11023 Pinocchio Dr. in Dallas
The kitchen has cool angled cabinetry and black granite countertops. Photo courtesy of Ebby Halliday/Shoot 2 Sell
Eat-in kitchen at 11023 Pinocchio Dr. in Dallas
A dining nook in the kitchen. Photo courtesy of Ebby Halliday/Shoot 2 Sell
Living/dining area at 11023 Pinocchio Dr. in Dallas
The open floor plan makes it easy to entertain. Photo courtesy of Ebby Halliday/Shoot 2 Sell
Living room at 11023 Pinocchio Dr. in Dallas
There is room for plenty of seating in the home's public spaces. Photo courtesy of Ebby Halliday/Shoot 2 Sell
Fireplace at 11023 Pinocchio Dr. in Dallas
The home boasts many original features, including built-in walnut cabinetry. Photo courtesy of Ebby Halliday/Shoot 2 Sell
Sun room at 11023 Pinocchio Dr. in Dallas
The living area extends into a cheery sunroom. Photo courtesy of Ebby Halliday/Shoot 2 Sell
Master bedroom at 11023 Pinocchio Dr. in Dallas
One of three bedrooms, all with hardwood floors. Photo courtesy of Ebby Halliday/Shoot 2 Sell
Third bedroom at 11023 Pinocchio Dr. in Dallas
A smaller bedroom is still big enough for two twin beds. Photo courtesy of Ebby Halliday/Shoot 2 Sell
Second bedroom at 11023 Pinocchio Dr. in Dallas
Second bedroom works for kids or guests. Photo courtesy of Ebby Halliday/Shoot 2 Sell
Exterior of 11023 Pinocchio Dr. in Dallas
Entryway at 11023 Pinocchio Dr. in Dallas
Dining room at 11023 Pinocchio Dr. in Dallas
Kitchen at 11023 Pinocchio Dr. in Dallas
Eat-in kitchen at 11023 Pinocchio Dr. in Dallas
Living/dining area at 11023 Pinocchio Dr. in Dallas
Living room at 11023 Pinocchio Dr. in Dallas
Fireplace at 11023 Pinocchio Dr. in Dallas
Sun room at 11023 Pinocchio Dr. in Dallas
Master bedroom at 11023 Pinocchio Dr. in Dallas
Third bedroom at 11023 Pinocchio Dr. in Dallas
Second bedroom at 11023 Pinocchio Dr. in Dallas

No, you’re not having déjà vu. You have seen this Disney Streets midcentury modern before. If you missed 11023 Pinocchio Dr. the last time it came on the market, you have another shot — but it’ll cost you.

The atomic-era house was originally designed by architect George Halfin for the 1954 Parade of Homes. Since then, it’s been on and off the market several times, and just as many times as it’s been featured, the price has gone up.

Back in 2010, the house was listed for $379,900. In 2014, it was on the market for $450,000. Today, the home is listed with Brittany Hughes of Rogers Healy & Associates for 
$499,500.

It’s official: People are willing to pay a premium for midcentury modern homes. Particularly those with the trademark details of the era, such as angled windows and cabinets, vaulted and angled ceilings, and clerestory windows. This three-bedroom home has all of that, plus two bathroom with original tile and cabinetry.


But what’s truly wonderful is that new appliances, countertops, and other fixtures have been updated while leaving all those charming details in place. A fun shower curtain and some accessories could really show off the classic appeal of the pink bathroom. 

The fully enclosed sunroom is another nice feature. It’d be great for hosting some mosquito-free parties, or cozying up with a book and grabbing a spot in the sun during the winter. We can just imagine it with a pair of curvy chaises, or even some modern wicker sectionals.

Hughes says since it was sold in 2015, the house has been leased as a rental property. (The tenant is willing to vacate after closing, however.) She adds that this property is for someone who wants to put his or her own stamp on it, so vision is a must. 

Lest you have trouble picturing the potential of the home, though, we are showcasing images of what the house looked like when it was full of furniture and on the market back in 2014. For us, that’s all the vision we need.

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A version of this story originally was published on Candy's Dirt.