New Dallas Wing Man

Wingstop appoints Dallas restaurateur Flynn Dekker as new head marketer

Wingstop appoints Dallas restaurateur as new head marketer

Dallas-based wing chain Wingstop Restaurants has appointed a new marketing officer, and the name will be familiar to Dallas' foodie set: Flynn Dekker, whom we last saw at Horne & Dekker, the now-deceased restaurant on Henderson Avenue, which he opened with co-owner Shawn Horne.

At Wingstop, Dekker will oversee brand positioning, marketing strategy and advertising execution for the chain’s 600-plus domestic and international locations. Wingstop president and CEO Charlie Morrison had nice things to say about Dekker in a release.

"Flynn is an exceptional leader with a great vision for restaurant marketing," Morrison said. "I know Flynn's achievements first-hand, having worked with him at previous stops in my career."

Dekker's 20 years of experience include positions at Pizza Inn, where he directed the marketing for Pizza Inn and Pie Five Pizza Co. He also did marketing for Fogo de Chão, Metromedia Restaurant Group, FedEx Kinkos, EMI Music Distribution and Blockbuster.

Wingstop has regular wings and boneless wings, which it introduced back in 2005. A spokeswoman for the company said that there were no new product announcements forthcoming. SuperBowl, which Salon dubbed our "chicken disgrace," is already behind us. But Dekker will surely stay busy with the company's 10 sauce flavors, including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub.

The company is celebrating its 20th year in business, and it has opened 75 new restaurants in the past 10 years, including branches in Russia and Singapore.

Wingstop has appointed Flynn Dekker as marketing chief. Wikimedia Commons
Flynn Dekker
Flynn Dekker co-owned the now-deceased Horne & Dekker on Henderson Avenue. Photo courtesy of Wingstop