Hello Kitty Rolls Into Town

Hello Kitty truck wheels into Plano with sweets and trinkets in tow

Hello Kitty truck wheels into Plano with sweets and trinkets in tow

Hello Kitty Cafe truck exterior
People in New York City wait hours to be served by the Hello Kitty Cafe Truck. Photo courtesy of Sanrio
Hello Kitty Cafe truck macarons and mug
The desserts reflect the Hello Kitty world. Photo courtesy of Sanrio
Hello Kitty Cafe truck pink water bottle
Water comes in a bow-shaped bottle. Photo courtesy of Sanrio
Hello Kitty Cafe truck exterior
Hello Kitty Cafe truck macarons and mug
Hello Kitty Cafe truck pink water bottle

Hello Kitty fans across Dallas-Fort Worth should circle March 12 on the calendar: The Hello Kitty Cafe Truck will be at the Shops at Willow Bend in Plano. Originally debuted in October 2014, the self-described "super cute cafe on wheels" sells snacks and memorabilia. 

Although the truck's imminent arrival might only seem to appeal to a niche audience, Hello Kitty is a certified cultural phenomenon. Just ask the truck's 47,000-plus Instagram followers, who support the its mission of "spreading Sanrio's message of happiness, friendship, and fun while offering yummy goodies to Hello Kitty fans of all ages."

In New York, devotees waited up to three hours to purchase items from the truck.

The good news, at least according to this review on Popsugar, is that the treats are worth the wait. "When I finally found a spot to sit down and enjoy my long-awaited snacks, I wasn't disappointed — in fact, I was impressed with the moist sweetness of the petit fours and refreshing tartness of the strawberry lemonade," Brinton Parker writes.

Besides, the snacks are surely cheaper than a ticket to Taiwan aboard the EVA Air Hello Kitty-branded Boeing 777-300ER.

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