Primo's Returns

Primo's Tex-Mex makes margarita-fueled comeback in Dallas Design District

Primo's makes margarita-fueled comeback in Dallas Design District

Uptown patio perchers shed quite a few tears when Primo's Tex-Mex on McKinney Avenue closed abruptly in December 2013, after nearly 30 years. Now, new owner VSP Hospitality, which acquired the trademarks to Primo's and Sfuzzi, hopes to recapture that margarita-fueled magic at 1400 Hi Line in the Dallas Design District.

The ownership team includes developer Mehrdad Moayedi and restaurateur Robert Colombo, who co-founded the original Sfuzzi, as well as Trece, the now-closed Mexican restaurant on Travis Street, and Villa-O (of which he is no longer a part).

We were on the scene for the March 24 grand reopening party. The sun was shining and the booze was flowing as nearly 1,000 people checked out the new space, which has an expansive bar, pool table and outdoor seating.

As for the menu, expect Primo's specialties such as jalapeño poppers, as well as a few dishes from Trece, say reps Roz Colombo (wife of Robert) and Parris Rigby.

When chatting with loyal Primo's patrons, it appears most were most excited about the return of $2 Tuesdays, when margaritas and select appetizers are just two bucks each. We certainly can't blame them for that.

Catch scenes from the party and more from our interviews in the exclusive video above.

Exterior of Primo's Tex-Mex in Dallas Design District
Primo's Tex-Mex has been resurrected in the Dallas Design District. Photo by MichaelAngelo Saucedo
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