Wedding Ice
Blue Bell's new ice cream flavor will ring your wedding bell
Just in time for summer matrimony season, Blue Bell ice cream has introduced a wedding-themed flavor: Italian Cream Cake, a vanilla ice cream layered with small pieces of Italian cream cake, shredded coconut, roasted pecans and cream cheese icing swirl.
“We’ve created a flavor that not only has all the ingredients of an Italian cream cake in each bite, but there are actual cake pieces in the ice cream too,” said Wayne Hugo, general sales manager for Blue Bell, in a statement.
The Brenham creamy also noted that Italian cream cake is a popular cake at Southern weddings. “We have had lots of success with flavors inspired by cakes, so we figured we may be onto something,” Hugo said.
Other popular cake-infused ice creams include Birthday Cake (vanilla ice cream with chocolate cake, chocolate icing swirl and multicolored sprinkles) and Red Velvet, which launched last year. Blue Bell also recently introduced a new flavor called Lemon Bliss: lemon ice cream infused with vanilla crème-filled cookies.
Italian Cream Cake just arrived in stores and shares freezer space with Caramel Turtle Cheesecake, a cheesecake ice cream with chocolate-coated caramel turtles, roasted pecans, cheesecake pieces and caramel swirl.
Debuted in 2010, Caramel Turtle Cheesecake recently reemerged because Blue Bell fans voted to bring it back in the creamery’s “Crankin’ Back the Clock Flavor Contest.”