A honky-tonk in quotes from Deep Ellum is opening a second location, this one in an entertainment zone to the west.
Mama Tried, the Nashville-style honky-tonk from veteran bar owner Brooke Humphries, will open a location at the Toyota Music Factory in Irving.
According to a release, it'll open in August, occupying a corner space next to the performance stage in Texas Lottery Plaza. It'll be open for lunch, happy hour, dinner, late-night dining, and Sunday brunch, with Southern cuisine and comfort food.
Humphries says in a statement that she's thrilled to be joining the ranks at Toyota Music Factory, calling it a "natural fit" for the second location.
She opened the first Mama Tried in 2018 as a combination restaurant-bar, dance hall, and live music venue spotlighting classic country, dance party, no pop country, outlaw country, bluegrass, and Kentucky bluegrass. She and her team invested much sweat equity transforming the location at 215 Henry St. at the corner of Canton Street into a funky-cool bar with accompanying outdoor space.
Humphries says that Mama Tried is "a good time if you enjoy good ol' country music."
"I'm real proud of it," she says. "There's nothing like it around here, and country is all I listen to these days, so I'm stoked."
Humphries has the golden touch with a diverse portfolio of bars and restaurants that includes trailblazing bars, such as Barcadia and Beauty Bar; her dance bar in East Dallas, It'll Do Club; her coffee shop, Mudsmith; and her fun American concept, Pints & Quarts, located at the Centrum in Oak Lawn.
Noah Lazes, president and CEO of ARK Group, the developer at Toyota Music Factory, says Mama Tried is a fine addition to their lineup.
"Brooke's knowledge and experience in the DFW bar, restaurant, and music scene is second to none," Lazes says. "New involvement of smart, local creative operators like Brooke is a big feather in our cap, as they add even more diversification to the already massive offering of entertainment and restaurant concepts at the Toyota Music Factory."
Mama Tried joins two other local concepts on the venue's plaza. Frisco Cajun restaurant Green Gator opened in March; Reservoir, a gastropub from Fort Worth, opened a location in April.
The entertainment and dining destination has a concert venue, an Alamo Drafthouse Cinema multiplex movie theater, and many restaurants and bars.