Brew News

Martin House Brewing unleashes craft beer tallboys at Central Market

Martin House Brewing unleashes craft beer tallboys at Central Market

Imperial Texan cans from Martin House Brewing Co.
Martin House Brewing will distribute its Imperial Texan and Day Break in cans beginning June 20.  Martin House Brewing Co./Facebook

Martin House Brewing Company might be the new kids on the block, but the Fort Worth brewery is already moving its beers into cans.

Beginning June 20, Martin House will sell Day Break “breakfast beer” and Imperial Texans in 16-ounce tallboy four-packs at the Fort Worth Central Market. Co-founder David Wedemeier says the move is meant to get the cans off the ground before adding their two other beers, River House Saison and There Will Be Stout.

“We feel like Day Break and Texan are the sweet spot for us right now,” he says. “They work for both craft beer drinkers and novice drinkers, but we’re feeling our way forward. A lot of people have been asking about the stout, and the saison would be really good for the summer.”

Wedemeier says they chose tallboys because it’s their preferred size of beer, they block 100 percent of the light, and they’re airtight. Plus, cans have several practical advantages over glass bottles.

“You can take cans wherever you want, and they won’t break,” he says. “You can just crush it and put it in your backpack when you’re finished.”

To celebrate the cannings, Martin House is throwing a party June 20, 5:30-8:30 pm, on the Central Market Fort Worth patio complete with cans, growlers for the River House and There Will Be Stout, commemorative glasses, and music by the Will Callers. Wedemeier says the next day they will deliver cans to Central Market in Southlake as well as the grocery chain's Lovers Lane and Preston Royal locations in Dallas.

“Central Market has been a pleasure to work with,” he says. “The people there know their beer, and they’re passionate and happy to talk about it. Working with them has been great.”

As Martin House works on releasing the cans and coordinating tours, Wedemeier says that brewmaster Cody Martin will start experimenting more with the brews, as well as working on a fall seasonal.