Stubb's to Sell

Behemoth brand sops up famous Texas barbecue sauce for $100 million

Behemoth brand sops up famous Texas barbecue sauce for $100 million

Stubb's BBQ Sauce barbecue rub
Spice giant McCormick intends to acquire Stubb's barbecue sauce. Stubb's/Facebook

Stubb's is making a huge deal with a spice giant. For $100 million in cash, McCormick & Company intends to buy 100 percent of the shares of Austin-based One World Foods Inc., maker of Stubb's barbecue sauces.

"Based in Texas, Stubb's is an authentic, craft brand with an enthusiastic and loyal consumer base," McCormick chairman and CEO Alan Wilson said in a release. "Through marketing and innovation, we intend to build this base, increase household penetration, and expand retail distribution in the U.S. and internationally."

McCormick will reap the benefits of this growing brand. According to sales projections, Stubb's is expected to bring in $30 million this year and "grow at a double-digit rate annually for the next several years."

C.B. Stubblefield opened his first Stubb's Bar-B-Q restaurant in 1968 and began selling his famous barbecue sauce to retailers in 1992. Since then, Stubb's products — sauces, marinades, rubs and skillet sauces — have been a grilling staple for those in Texas and abroad. McCormick sees the Stubb's line as a complement to its current grilling items.

The deal, pending regulatory approval, is expected to be completed by the end of July 2015. McCormick plans to keep the Stubb's headquarters in Texas.

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