A Washington, D.C.-based concept called Matchbox will debut in Texas with a Dallas branch at Preston Hollow Village. A spokesperson for the center said that the opening would take place in 2016.
Matchbox is another joint doing wood-fired pizza, but it also does burgers and other food groups. According to a release, it has a "contemporary bistro twist," with a Houston's-like aim to be upscale but at what they say will be casual dining prices.
The first Matchbox opened as a burgers-and-pizza joint in D.C. in 2003. They've since opened branches in Palm Springs, Maryland and Virginia. The parent company, the spatially challenged and intentionally lowercased matchboxfoodgroup, also runs a companion "upscale diner" concept called Teds Bulletin.
Co-owners Drew Kim and Mark and Ty Neal, who are brothers, hope to extend the American bistro brand to 48 restaurants nationwide by 2020. They hired Peter D'Amelio, formerly of the Cheesecake Factory, to help them expand, and chef Stephen Lyons to broaden the menu.
The Preston Hollow Village branch will be big, with 350 seats in an 8,250-square-foot dining space and large outdoor patio. Decor will consist of exposed brick and wood accents.
In addition to pizza, the menu will feature the signature burger slider appetizers and sandwiches such as smoked salmon BLT for the not-all-that-casual price of $18. Entrees include chicken, fish and chips, and a definitely-not-casual $38 rib-eye.
The Dallas restaurant is one of eight the group will launch in 2016, accompanied by locations in Northern Virginia and South Florida.