With the new home delivery service it just launched, Taco Bell will deliver tacos to your door; Dallas is one of only three areas in the United States where you can try it out.
The fast-food Mexican chain is testing the delivery service at approximately 200 branches in Dallas, Los Angeles, San Francisco and Orange County. They've partnered with an on-demand delivery service called DoorDash and may expand to more cities, depending on outcome.
The average delivery time is estimated to be 38 minutes. Taco Bell CEO Brian Niccol says that the delivery service fits in with the company's use of technology; in October 2014, they launched an app allowing customers to pre-order food for pickup.
"Delivery is the No. 1 request from our consumers," says Niccol in a release. "Taco Bell has always been about value and convenience, and we believe delivery is the next step in catering to today's on-demand culture that's driving consumer behavior."
The deal with Taco Bell is the first national partnership for DoorDash. The Palo Alto-based tech company uses a proprietary data-based logistics platform to provide a fast and affordable way for consumers to receive on-demand deliveries.
Taco Bell will evaluate customer feedback, then bring Taco Bell delivery nationwide. “We’re testing and learning at the speed of the on-demand economy,” states VP Tressie Lieberman.
The delivery service can be ordered through DoorDash's iOS, Android or website, and is available from 10 am to 10 pm. There is a driver fee of $1, but a note states that tip is not included.
You can enter the service through TacoBell.com/delivery which sends you to the www.doordash.com site. Taco Bell is not your only option; it lists more than 100 restaurants such as LYFE Kitchen, Cafe Brazil and CBD Provisions, although the restaurants listed are not involved in official partnerships.
And remember, this is only if you're in Dallas. For outlying areas, you'll have to get out of your pajamas and in the car, as usual.