A new burger experience is coming to Dallas with celebrity ties: Wahlburgers, the burger chain from the Wahlberg family of Boston and Hollywood, will open its first restaurant in Texas at The Star in Frisco.
Wahlburgers is a casual dining burger and bar concept founded by brothers Mark, Donnie, and chef Paul Wahlberg with a diverse lineup of burgers, sandwiches, sides, and specialty drinks. The restaurant is scheduled to open this fall.
According to a release, Mark, a one-time teen pop idol whose vast and illustrious career includes starring in films such as Boogie Nights and Rock Star, as well as creating and producing such celebrated HBO series as Entourage, Ballers, and Boardwalk Empire, attended the Dallas Cowboys training camp on Saturday to make a splashy announcement.
"We are all huge sports fans, and to be able to open our first Texas location in tandem with a legendary organization like the Dallas Cowboys is icing on the cake," he said.
Chef Paul's menu features an emphasis on made-to-order, high-quality, delicious food that represents a selection of his family's favorite dishes they shared together. The brothers’ favorite burgers include:
- Donnie's choice: BBQ Bacon Burger, described as a "spiced-up weekend barbecue on a bun," topped with white cheddar cheese, bacon, avocado, fresh jalapeños, and barbecue sauce.
- Mark's choice: Thanksgiving Day, "like Thanksgiving leftovers on a bun," made with fresh ground seasoned turkey, stuffing, Paul's house made orange-cranberry sauce, roasted butternut squash, and mayo.
- Paul's choice: Wahlburger's signature Our Burger with lettuce, tomato, onion, government cheese, Paul’s signature Wahl sauce and pickles “just like Dad used to grill in the backyard.”
There are also sloppy joes, sandwiches, tater tots, and "Wahlbowls." Plus a full-service bar with cocktails, wine, and beer, including the signature Wahlbrewski, a custom-brewed, unfiltered Pale Ale from Boston-based Harpoon Brewery.
The decor is filled with photos and memories celebrating the brothers' life journeys from Dorchester neighborhood kids to rising chef and international superstars.
Wahlburgers has 32 locations throughout North America and the U.K. In 2018, Wahlburgers launched an at-home retail beef product, which is sold in thousands of stores throughout the U.S.