A popular Dallas seafood joint is opening a fancy bigger brother in Plano. Called Hookline, it's a new concept from Del Sur Restaurant Group, owners of Hook Line & Sinker and Urban Taco, that will open at 5805 Granite Pkwy., in The Boardwalk at Granite Park in the fall.
Hook Line & Sinker has been open at the corner of Lemmon and McKinney Avenues in Uptown Dallas for an impressive 21 years, with well-regarded seafood served in a super-casual atmosphere that attracts an "all walks of life" crowd.
Hookline represents an evolution with full service and a chef-driven approach to the menu via executive chef Aaron Nelson. It will still offer some of the Hook Line & Sinker classics, but the menu, design, and atmosphere have been stepped up, via a collaborative effort with Del Sur and FÖDA Studio, an Austin design/branding firm responsible for South Congress Hotel, June's All Day, The Preacher's Son, and Top Knot. (You can tell they are serious because of the umlaut on the Ö, and also the all-caps, which is very serious.)
Described as "Gulf Coast low country," the menu includes shrimp and grits, scallops and country ham, low country boils, and a raw bar featuring East Coast oysters, ceviche, and peel-and-eat shrimp. Desserts include New Orleans-style bread pudding and Key lime pie, and will be made, along with everything else, from scratch daily.
Del Sur partner John E. Tuma says in a release that "a sustainable seafood program and farming partnerships for our produce are the backbone of this concept."
Beverages include longneck and draft beers and cocktails — crafted by hand, don't ya know — featuring in-house ingredients.
Originally from Fort Worth, chef Nelson earned a culinary arts degree from El Centro College in 2011, and has worked at Bird Café and RiverCrest Country Club in Fort Worth, and Nick’s Fish Dive & Oyster Bar in the Woodlands.
Hookline's design elements include locally sourced and handmade patio tables, Gullah bowls, and server aprons. The restaurant has 3,200 square feet of dining, with an additional 1,000 square feet on the patio, seating a total of 200 diners, including the bar.
Granite Park is a 90-acre mixed-use development located at Dallas North Tollway and the Sam Rayburn Tollway.