Heff Yeah, Burgers

New burger startup slaps Dallas with some fatty patties

New burger startup slaps Dallas with some fatty patties

Heff's burgers
Heff's Burgers brings Abilene's best burgers to Dallas. Photo courtesy of Heff's

A little old burger that's not so little is coming to Dallas from Abilene. Heff's Burgers is a burger place that started out in a convenience store and has been so well received that it's bursting out of Abilene, with two branches of Heff's set to open in the Dallas-Fort Worth area, including Garland and Mesquite.

Heff is for Brenda Heffernan, who founded Heff's in Abilene and expanded to San Angelo in 2014. She started out on a small grill in the back of a convenience store, where her thick, half-pound, hand-formed patties quickly earned fans and "No. 1 burger in Abilene" awards.

Now she's formed a partnership with Mark Parmallee, president of Golden Southern Chicken Corporation, who is helping to expand the brand.

Heff's signature is the Bucket Burger, a half-pound patty with cheese, bacon, grilled onions, jalapeños, and mushrooms on a jalapeño bun. The "Eggcellent" burger can be a half- or quarter-pound patty with a fried egg, cheese, bacon, and "Heff's sauce" served on buttered Texas toast.

Spokesman Wyatt Hurt says that Heff's has a magic formula.

"The burgers, it's the perfect mix of meat and bun and ingredients," he says. "And then we do these twister fries, you take a potato and spiral it, it's almost like potato chips."

Other menu items include BLTs, grilled cheese sandwiches, corndogs, steak fingers, chicken fingers, French fries, tots, beer-battered onion rings, brownies, ice cream, cakes, and ice cream floats. Hurt says that the Garland branch will open off I-30 in November, and the Mesquite branch off East Davis Stret in December.

"Heff's is different because of the love that's put into it, and with great service," Hurt says.

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