Sports memorabilia collectors and sandwich lovers in Dallas will be heading to Which Wich, the sandwich chain, which has launched a line of sandwiches honoring Dallas Mavericks great Dirk Nowitzki.
In addition to earning an NBA MVP award and becoming the 6th leading scorer in NBA history, Nowitzki has also made a positive impact in the community through the establishment of The Dirk Nowitzki Foundation, which helps provide education, health, and well-being for children to enrich their lives and realize their dreams.
The "DirkWiches" will be available only in Dallas-area locations with a special #DirkWich brown bag, and will be complemented by souvenir Dirk drink cups and special-edition bags of Dirk's Chips. Everything Dirk.
A dollar from every DirkWich sold at participating Which Wich locations will go to The Dirk Nowitzki Foundation. Guests will have the opportunity to make an additional donation in the form of another dollar, $41 (Nowitzki's jersey number), or any amount.
Additionally, Which Wich locations in the Dallas area will have Dirk T-shirts available for purchase with proceeds benefiting the foundation. The T-shirts will also be available on the Which Wich website to give out-of-town fans a chance to support the initiative.
In a release, Nowitzki says he's "humbled — and honored" that they’ve done this and grateful that so many nonprofits will benefit.
Each Dallas location will have a life-size cutout of the 7-foot star shooting his famous fadeaway shot. Guests are encouraged to post pictures of themselves with the in-store Dirk to social media for a chance to win prizes, such as the opportunity to meet Nowitzki and enjoy behind-the-scenes experiences at a Mavs game.
"Since Dirk joined the Mavericks back in 1998, he has been a leader both on the court and in the Dallas community," says Which Wich founder and CEO Jeff Sinelli in a release. "We are all proud of his accomplishments and hope to continue looking for ways to give back to Dallas the way that he has."
Both Jeff and Courtney Sinelli were already Nowitzki fans when the first Which Wich opened in downtown Dallas in 2003. Since then, the Dallas-based company has grown to nearly 450 locations with 33 in their home city, and the two were enthusiastic to cheer on the Mavs hero in a unique and bigger way. It was in this spirit that they collaborated with Nowitzki’s team to create the DirkWich program for the brand.
The sandwiches are as follows:
Dirkwurst: Authentic German Bratwurst links made from select cuts of pork, dressed with Bavarian-style mustard and sauerkraut on a soft pretzel roll.
Tall Baller: Double portions of turkey breast, ham, roast beef and pepperoni, plus bacon, cheddar, pepper jack, and provolone, stacked high with lettuce, tomato, and mayo on a toasted baguette.
The 41 Club: Sliced chicken breast, house-made candied bacon and fresh avocado, with lettuce, tomato, and mayo on a toasted baguette.
Swishwich: This vegetarian Wich is piled high with fresh mixed greens, tomatoes, red onions, crisp cucumbers, alfalfa sprouts, and fresh avocado, with mayo and 1000 Island dressing on a toasted whole wheat baguette.
MVPizza: Pepperoni, melted mozzarella, and provolone topped with marinara and Flamin’ Hot Cheetos then “dribbled” with cool Ranch dressing on a toasted baguette.
MFFL: Layers of hand-pulled fire-braised pork, ham, Swiss cheese, and thinly sliced pickles atop a coat of yellow mustard on a toasted baguette.
Customers who donate an additional $1 or more to The Dirk Nowitzki Foundation will receive a card in the image of Dirk, which they can keep as a memento or use to write a fan message that Which Wich will deliver to him. The brand’s kids’ meals will come with special-edition Dirk-themed stickers throughout the promotion.