An unassuming Asian restaurant from Plano is quietly taking over the world. Zenna Thai & Japanese is expanding west, with a branch that'll open on Bledsoe Street in Fort Worth in early 2017.
This will be the fifth branch for Zenna, which debuted in Plano in 2008 with a menu of sushi, bento boxes, appetizers, and a full bar. The chain subsequently opened two branches in Dallas: one in North Dallas on Rosemeade Parkway and another in downtown Dallas, which is currently on Akard Street (it was originally in the West End but moved to the Mosaic building in 2014).
The chain has shown a plucky willingness to do whatever it takes to succeed. In Plano, that meant deep discounts on sushi at dinner and extended happy hour prices on drinks. In North Dallas, it won over fans with its delivery service, even delivering food on Saturday nights until 3 am. At the downtown branch, it does a brisk lunch for the worker crowd and keeps late-night hours for urban dwellers.
It is also able to find business in areas that otherwise might be overlooked: In February, it opened a branch in Mesquite.
The menu also hits a wide audience, with its combination of cuisines: There are sushi rolls and sashimi, but also Thai specialties including noodle dishes, curry, and soups.
The Fort Worth branch will open along an undeveloped street on the very westernmost edge of the West Seventh district. It's taking over the space at 3001 Bledsoe St., one door down from Coyote Ugly Saloon, which will open on February 8.