Boozy Dallas Premiere

Stars of TNT's Dallas kick off season 3 with J.R. Ewing Bourbon bash

Stars of TNT's Dallas kick off season 3 with J.R. Ewing Bourbon bash

Cara Santana, Jesse Metcalfe, jw ewing bourbon launch
Cara Santana, Jesse Metcalfe Photo by Kim Leeson
Juan Pablo Di Pace, Marlene Forte and Emma Bell, j r ewing bourbon launch party
Juan Pablo Di Pace, Marlene Forte, Emma Bell Photo by Kim Leeson
Shelly Stein, Linda Gray and Bennett Glazer , JR Ewing Bourbon launch party
Shelly Stein, Linda Gray, Bennett Glazer Photo by Kim Leeson
Julie Gonzalo, jw ewing bourbon launch
Julie Gonzalo Photo by Kim Leeson
Linda Gray, JR Ewing Bourbon Launch Party
Linda Gray Photo by Kim Leeson
Julie Gonzalo and Marlene Forte, JW Ewing bourbon launch party
Julie Gonzalo, Marlene Forte Photo by Kim Leeson
Alli McGuinness (left) and McKenzie Mundy, j r ewing bourbon launch party
Alli McGuinness, McKenzie Mundy Photo by Kim Leeson
Andy Harmon (left) with Mary and John Brooks, J R Ewing Bourbon Launch Party
Andy Harmon, Mary Brooks, John Brooks Photo by Kim Leeson
Fathay Smith (left) and Rachael Gatenby, J R Ewing bourbon launch party
Fathay Smith, Rachel Gatenby Photo by Kim Leeson
Kendra Dorsey and Shelly Dorsey ,  J R Ewing bourbon launch party
Kendra Dorsey, Shelly Dorsey Photo by Kim Leeson
Patricia and Jerry "Mr. Dallas" Bokamper, J R Ewing Bourbon Launch Party
Patricia Bokamper, Jerry Bokamper Photo by Kim Leeson
Cast members and guests , Dallas premiere
Cast members and special guests enjoyed an exclusive look at the new season of Dallas on TNT. Photo by Kim Leeson
Andy Harmon, J.R. Ewing bourbon.
Andy Harmon Photo by Kim Leeson
Cara Santana, Jesse Metcalfe, jw ewing bourbon launch
Juan Pablo Di Pace, Marlene Forte and Emma Bell, j r ewing bourbon launch party
Shelly Stein, Linda Gray and Bennett Glazer , JR Ewing Bourbon launch party
Julie Gonzalo, jw ewing bourbon launch
Linda Gray, JR Ewing Bourbon Launch Party
Julie Gonzalo and Marlene Forte, JW Ewing bourbon launch party
Alli McGuinness (left) and McKenzie Mundy, j r ewing bourbon launch party
Andy Harmon (left) with Mary and John Brooks, J R Ewing Bourbon Launch Party
Fathay Smith (left) and Rachael Gatenby, J R Ewing bourbon launch party
Kendra Dorsey and Shelly Dorsey ,  J R Ewing bourbon launch party
Patricia and Jerry "Mr. Dallas" Bokamper, J R Ewing Bourbon Launch Party
Cast members and guests , Dallas premiere
Andy Harmon, J.R. Ewing bourbon.

To coincide with the season three premiere of Dallas on TNT, Southfork Bottling Company teamed up with Warner Bros. to launch J.R. Ewing Bourbon at Highland Park Village Theatre.

Inspired by the show’s infamous character and iconic Texas tycoon, the bourbon ($34.95) can be found on retailers’ shelves beginning end of March. The high-powered guest list — including Linda Gray, Cara Santana, Jesse Metcalfe, Julie Gonzalo, Patricia and Jerry "Mr. Dallas" Bokamper, Juan Pablo Di Pace, Marlene Forte, and Emma Bell — proved that this is one spirit that would have made Larry Hagman proud.

Andy Harmon, co-founder of Southfork Bottling Company, led guests in a toast with a shot bourbon, followed by an exclusive screening Dallas. “Creating a brand of such high quality is reflective of J.R.’s thirst for the best in life, and the new brand really pays tribute to the character with whom everyone around the world is familiar,” Harmon said.

The 80-proof bourbon — slightly fruity, with notes of vanilla, oak, orange and spice — is produced, aged four years and bottled in Kentucky. Although J.R. always preferred a Bourbon and Branch, how you enjoy it is entirely up to you.