It's All About the Lashes

Deep Ellum's newest resident dedicates itself solely to hot beauty trend

Deep Ellum's newest resident dedicates itself to hot beauty trend

Lucy Dang, Charles Smith, Lori Williamson at Lash Loft grand opening
Lucy Dang, Charles Smith, Lori Williamson Photo by Thomas Garza
lash loft grand opening
Preston Pannek, Lauren Taylor Photo by Thomas Garza
Carlyle, George Jackson, lash loft grand opening
Carlyle, George Jackson Photo by Thomas Garza
Heather Eliz, Joseph Obert, lash loft grand opening
Heather Eliz, Joseph Obert Photo by Thomas Garza
Charles Smith, Dezi Love, Renzo Pancorvo, Samantha Alexandra, lash loft grand opening
Charles Smith, Dezi Love, Renzo Pancorvo, Samantha Alexandra Photo by Thomas Garza
Lauren Taylor, Cassie Beckham, Carlyle, lash loft grand opening
Lauren Taylor, Cassie Beckham, Carlyle Photo by Thomas Garza
Janet Frésquez, LeeAnne Locken, lash loft grand opening
Janet Frésquez, LeeAnne Locken Photo by Thomas Garza
Lash Loft interior
Co-owner Preston Pannek's art hangs on the walls of Lash Loft. Photo by Thomas Garza
Jackie Crayton, Penny Howard, Lash Loft Grand Opening
Jackie Crayton, Penny Howard Photo by Thomas Garza
Cindy Dell, Stefanie Brown, Lash Loft Grand Opening
Cindy Dell, Stefanie Brown Photo by Thomas Garza
Lucy Dang, Charles Smith, Lori Williamson at Lash Loft grand opening
lash loft grand opening
Carlyle, George Jackson, lash loft grand opening
Heather Eliz, Joseph Obert, lash loft grand opening
Charles Smith, Dezi Love, Renzo Pancorvo, Samantha Alexandra, lash loft grand opening
Lauren Taylor, Cassie Beckham, Carlyle, lash loft grand opening
Janet Frésquez, LeeAnne Locken, lash loft grand opening
Lash Loft interior
Jackie Crayton, Penny Howard, Lash Loft Grand Opening
Cindy Dell, Stefanie Brown, Lash Loft Grand Opening

Deep Ellum has a new kid on one of its blocks, but it’s not a restaurant, brewpub or art gallery. It’s a salon dedicated solely to luscious lash extensions, appropriate named Lash Loft.

To celebrate their new venture, co-owners Preston Pannek and Lauren Taylor welcomed friends — including Hamilton Sneed, LeeAnne Locken, Charles Smith, Dezi Love and Lucy Dang — to a grand opening celebration. The city skyline provided a sexy backdrop while the champagne and cocktails flowed.

Stylist Taylor leads a team of skilled lash technicians, while Pannek lends his creative talents by adorning the space with his own artwork. Lash Loft’s lofty goal is to help make women feel beautiful every day, not just for a special occasion.

“I want every woman who leaves my shop to have the definition, length and glamour she desires so that if she is walking down the aisle at the grocery store or her wedding, she will turn heads,” she said.

A full set of silk/mink lashes costs $300; a full set of synthetic lashes is $250. Other services include half sets, touch-ups, colored lashes, and lash removal. Lash Loft makes house calls too.