Fundraising Redefined

Smashing MTV RE:DEFINE auction party rocks Dallas Contemporary

Smashing MTV RE:DEFINE auction party rocks Dallas Contemporary

Jason Arnott, Dina Arnott, Kacy Tolleson, Carter Tolleson at MTV RE:DEFINE 2014
Jason Arnott, Dina Arnott, Kacy Tolleson, Carter Tolleson Photo by Sylvia Elzafon
Maxwell Williams, Richard Phillips, Liza Thorn at MTV RE:DEFINE 2014
Maxwell Williams, Richard Phillips, Liza Thorn Photo by Sylvia Elzafon
Sarah Jaffe, Ariel Saldivar at MTV RE:DEFINE 2014
Sarah Jaffe, Ariel Saldivar Photo by Sylvia Elzafon
Vanessa Hodgkinson, Paul Missing, Ed Bartlett at MTV RE:DEFINE 2014
Vanessa Hodgkinson, Paul Missing, Ed Bartlett Photo by Sylvia Elzafon
Erinn Lewis, Mark Herron at at MTV RE:DEFINE 2014
Erinn Lewis, Mark Herron Photo by Sylvia Elzafon
John Sughrue, Jeny Bania, John Runyon, Marlene Sughrue, Lisa Runyon at MTV RE:DEFINE 2014
John Sughrue, Jeny Bania, John Runyon, Marlene Sughrue, Lisa Runyon Photo by Sylvia Elzafon
Sara Madsen Miller, Gail Warrior at MTV RE:DEFINE 2014
Sara Madsen Miller, Gail Warrior Photo by Sylvia Elzafon
Nini Nguyen, Loc Truong at MTV RE:DEFINE 2014
Nini Nguyen, Loc Truong Photo by Sylvia Elzafon
Jill Tully, Alison Gough, Julie Allen, Ty Mooney, Philippa Foulsham at MTV RE:DEFINE 2014
Jill Tully, Alison Gough, Julie Allen, Ty Mooney, Philippa Foulsham Photo by Sylvia Elzafon
Kaleta Blaffer Johnson, Natalie Boerder at MTV RE:DEFINE 2014
Kaleta Blaffer Johnson, Natalie Boerder Photo by Sylvia Elzafon
Barbara Daseke at MTV RE:DEFINE 2014
Barbara Daseke Photo by Sylvia Elzafon
Lynn McBee, Ashley Tatum, Katherine Reeves at MTV RE:DEFINE 2014
Lynn McBee, Ashley Tatum, Katherine Reeves Photo by Sylvia Elzafon
MTV RE:DEFINE 2014 at Dallas Contemporary
Attendees perused the art up for auction during the cocktail reception. Photo by Sylvia Elzafon
MTV RE:DEFINE 2014 at Dallas Contemporary
Proceeds from the art auction benefit the MTV Staying Alive Foundation. Photo by Sylvia Elzafon
David Morales, Gabriel Suarez at MTV RE:DEFINE 2014
David Morales, Gabriel Suarez Photo by Sylvia Elzafon
Heather Thomas, Niven Morgan, Katherine Brendel at MTV RE:DEFINE 2014
Heather Thomas, Niven Morgan, Katherine Brendel Photo by Sylvia Elzafon
Trey Wallette, Kira Plastinina at MTV RE:DEFINE 2014
Trey Wallette, Kira Plastinina Photo by Sylvia Elzafon
Oliver Hohermuth, Jordan Roberts at MTV RE:DEFINE 2014
Oliver Hohermuth, Jordan Roberts Photo by Sylvia Elzafon
Quinn Fowler, Rebekah Finley at MTV RE:DEFINE 2014
Quinn Fowler, Rebekah Finley Photo by Sylvia Elzafon
Peterson Oliveira, Juliana Oliveira at MTV RE:DEFINE 2014
Peterson Oliveira, Juliana Oliveira Photo by Sylvia Elzafon
Brian Bolke, Capera Ryan, Faisal Halum at MTV RE:DEFINE 2014
Brian Bolke, Capera Ryan, Faisal Halum Photo by Sylvia Elzafon
Warren Weitman, Eve Reid at MTV RE:DEFINE 2014
Warren Weitman, Eve Reid Photo by Sylvia Elzafon
Sara Piot, Renee Rouleau at MTV RE:DEFINE 2014
Sara Piot, Renee Rouleau Photo by Sylvia Elzafon
Jason Arnott, Dina Arnott, Kacy Tolleson, Carter Tolleson at MTV RE:DEFINE 2014
Maxwell Williams, Richard Phillips, Liza Thorn at MTV RE:DEFINE 2014
Sarah Jaffe, Ariel Saldivar at MTV RE:DEFINE 2014
Vanessa Hodgkinson, Paul Missing, Ed Bartlett at MTV RE:DEFINE 2014
Erinn Lewis, Mark Herron at at MTV RE:DEFINE 2014
John Sughrue, Jeny Bania, John Runyon, Marlene Sughrue, Lisa Runyon at MTV RE:DEFINE 2014
Sara Madsen Miller, Gail Warrior at MTV RE:DEFINE 2014
Nini Nguyen, Loc Truong at MTV RE:DEFINE 2014
Jill Tully, Alison Gough, Julie Allen, Ty Mooney, Philippa Foulsham at MTV RE:DEFINE 2014
Kaleta Blaffer Johnson, Natalie Boerder at MTV RE:DEFINE 2014
Barbara Daseke at MTV RE:DEFINE 2014
Lynn McBee, Ashley Tatum, Katherine Reeves at MTV RE:DEFINE 2014
MTV RE:DEFINE 2014 at Dallas Contemporary
MTV RE:DEFINE 2014 at Dallas Contemporary
David Morales, Gabriel Suarez at MTV RE:DEFINE 2014
Heather Thomas, Niven Morgan, Katherine Brendel at MTV RE:DEFINE 2014
Trey Wallette, Kira Plastinina at MTV RE:DEFINE 2014
Oliver Hohermuth, Jordan Roberts at MTV RE:DEFINE 2014
Quinn Fowler, Rebekah Finley at MTV RE:DEFINE 2014
Peterson Oliveira, Juliana Oliveira at MTV RE:DEFINE 2014
Brian Bolke, Capera Ryan, Faisal Halum at MTV RE:DEFINE 2014
Warren Weitman, Eve Reid at MTV RE:DEFINE 2014
Sara Piot, Renee Rouleau at MTV RE:DEFINE 2014

If Two x Two is Dallas’ indisputably glamorous uptown art auction, MTV RE:DEFINE is its decidedly funkier downtown counterpart. Both benefit AIDS research, but the 3-year-old RE:DEFINE is making its mark on the charitable landscape not only in funds raised — Friday’s event pulled in more than $2 million for the MTV Staying Alive Foundation — but also for the sheer energy in the room.

RE:DEFINE, which relocated from the Goss-Michael Foundation to the Dallas Contemporary, drew in the who’s who of the stylish social set, including Brian Bolke, Capera Ryan, Marlene and John Sughrue, Chris Byrne, John Clutts, Peter Doroshenko, co-chairs Joyce Goss and Kenny Goss, Jerry Hall, Jenny and John Kirtland, Niven Morgan, Jessica Olsson-Nowitzki, Rajan Patel, Kira Plastinina, Nancy Rogers, and Megan and Brady Wood. But local art movers and shakers such as CentralTrak’s Heyd Fontenot, Kevin Rubén Jacobs from Oliver Francis Gallery and the Public Trust’s Brian Gibb also turned up to show their support.

The man of the hour was undoubtedly artist Richard Phillips, who between posing for pictures with Starred singer Liza Thorn was relishing the installation of his Playboy Marfa sculpture in front of the Contemporary in readiness for his first U.S. solo museum exhibition.

The subject of so many “art vs. commerce” debates, the 40-foot sign with its neon bunny is now firmly in the former category, according to Phillips. “By bringing it to Dallas and installing it in front of the Contemporary, it’s now incontrovertibly a work of art.”

That settled, the guests moved into the museum’s main space to get down to the business at hand. After sampling the rather expansive offerings of farm-to-table dishes from Experimental Table, they bid on works by the likes of Jim Lambie, Chris Levine, Sarah Lucas and Russell Young.

Paddle8 founder Alexander Gilkes kept things moving along nicely in his role as auctioneer with a Hugh Grantian charm. His subtle encouragement drove prices for key works higher without any of the déclassé aggressiveness wielded by those less adept with a gavel. The biggest ticket items? Damien Hirst’s Pentadecanol, which drew $150,000, and Julian Schnabel’s Theory of Relativity, which garnered a gasp-worthy $175,000.

Phillips, who curated the event’s soundtrack, gave the evening a thematic focus, drawing parallels between the worlds of rock, painting and sculpture as he aligned MTV’s relationship with the irreducible core of rock ’n’ roll.

To that end, patrons enjoyed performances by Starred and a DJ set from Jennifer Herrema of the Black Bananas, closing out the night as vibrantly as it began.