BvB Bridal Blitz

Dallas brides score discounted designer wedding gowns while tackling Alzheimer's

Dallas brides score discounted gowns while tackling Alzheimer's

bvb bridal blitz
Join the fight against Alzheimer's with BvB Bridal Blitz at Sixty Five Hundred on May 16. Photo by Dyan Kethley
bvb bridal blitz, Catelyn Cappleman
BvB Dallas veteran Catelyn Cappleman on her wedding day. Photo by Caroline + Ben
bvb bridal blitz
bvb bridal blitz, Catelyn Cappleman

Have you always dreamed about walking down the aisle in Badgley Mischka, Carolina Herrera or Ines Di Santo? Thanks to one woman's fortuitous dress fitting, you may fulfill that dream — and get your gorgeous gown at a major discount.

It all began when Blondes vs. Brunettes (BvB) Dallas veteran Catelyn Cappleman was getting her wedding dress fitted at the Stanley Korshak Bridal Salon. Her soon-to-be mother-in-law happened to share with employees that Cappleman is the full-time caretaker for her mother, who suffers from Alzheimer's disease.

They were so moved by Cappleman's story that they wanted to do something for her. The next thing she knew, there were 31 dresses being donated to BvB Dallas in her honor, to help raise funds for finding an Alzheimer's cure.

"Catelyn is my hero," BvB Dallas founder Erin Finegold says. "She's like any young professional in Dallas, only she is the sole caregiver for her mother. I'm not sure how she does it."

The BvB Dallas team called a group huddle and came up with BvB Bridal Blitz. The free event, being held May 16 at Sixty Five Hundred, gives people the chance to shop 2014 dresses from high-end designers such as Angel Sanchez, Badgley Mischka Bride, Carolina Herrera, Ines Di Santo, Kenneth Pool, Liancarlo, Rivini and Romona Keveza — at up to 70 percent off retail.

The day of, from 9 am-2 pm, all gowns will have a $2,000 "buy it now" price tag. Dresses that are not sold will then be offered via online auction starting on May 18. The first 100 guests get a glam goody bag, and Benefit Cosmetics is also giving complimentary brow treatments. Naturally, there will be bubbly involved.

For those who can't wait to check out the selection, BvB Dallas is releasing sneak previews of the gowns via CyberDust. All you have to do is download the app on your smartphone and follow +BvBDallas.

Each year, BvB Dallas hosts a powder­ puff football game as a personal way for young Dallas philanthropists to raise awareness, funds and support to help eradicate this grave disease. The past seven games raised a combined $1.8 million for Alzheimer's research and care for the estimated 75,000 patients in the DFW area.