What: Echelon 30M Gala
Where: The Ritz-Carlton, Dallas
The 411: The founding chapter of Echelon turned out in record numbers for the fourth annual affair, where they imbibed, dined, and listened to music by the Inside Out Band. Many of them also wore #Echelon30M branded sunglasses as they partied. And there was much to celebrate: This past year, the group focused service efforts on youth education (at events like Teen Night at the Cedar Crest Community Center) and adult addiction and recovery, by working alongside members of the Adult Rehabilitation Center in the donation processing warehouse.
Funds raised at the 30M Gala helps fund initiatives at local DFW Salvation Army facilities like the Carr P. Collins Social Service Center and Adult Rehabilitation Center. “We had a sold-out crowd and incredible fundraising effort thanks to our generous patrons and sponsors,” said co-present Meredith Counce. “It is events such as this that allow the Salvation Army to serve over 30 million people every year.”
Echelon was founded in 2010 as an effort to mobilize the next generation of Salvation Army volunteers. Since then, it has grown to a membership of approximately 500 young adults. The 30M Gala is the group’s signature fundraiser.
Who: Event co-chairs Katy and Parker Brooks and Abbey and Paul Rowsey, Gene Jones,