Where there is something new and hot in the fashion world, the bloggers will show up in spades. Such was the case at Elements recently, where Korean brand TROA was introducing its premium denim to Dallas.
Devon Dyer of Devon Rachel served as hostess while Jane Aldridge of Sea of Shoes played DJ. Among the celebrants were Merritt Beck, Amy Havins, Jenna Owens, Katie Cassidy, Fred Holston, Al Tidwell, Kelly Gillespie, Tracy Hayes and Rhonda Sargent Chambers, who shopped for TROA’s unique jeans ($215-$275), which are made from Korean paper rather than cotton.
Let us explain: TROA’s designer, Han Song, developed a technique called hanji, in which paper is crafted from the inner bark of the paper mulberry tree and stalks of the abaca plant. Song turns this durable paper into fibers for the jeans, which are hand-dyed using natural vegetal dyes, so no two pairs look alike. Plus the process uses less than 1 percent of the water needed to create a traditional pair of cotton jeans.
Attendees recharged with light bites and refreshments while also inspecting the boutique’s latest edition, the Jewel Box.