Jeans Scene

Bevy of Dallas bloggers breaks in new denim line at Elements shop fest

Bevy of Dallas bloggers breaks in new denim line at Elements shop fest

Spezzo
Amy Havins, Katie Cassidy  Photo courtesy of Spezzo
Merrit Beck, Jane Aldridge, Devon Dyer, TROA Elements boutique
Merritt Beck, Jane Aldridge, Devon Dyer  Photo by Kristi and Scot Redman
Stevie Moore, Rhonda Sargent Chambers, TROA Elements event
Stevie Moore, Rhonda Sargent Chambers Photo by Kristi and Scot Redman
Devon Dyer, TROA Elements boutique
Devon Dyer mingles with guests. Photo by Kristi and Scot Redman
jane aldridge, TROA Elements boutique
Jane Aldridge Photo by Kristi and Scot Redman
Tracy Hayes, Stevie Moore, Fred Holston
Tracy Hayes, Stevie Moore, Fred Holston Photo by Kristi and Scot Redman
Mr. and Mrs. Guillaume Garrigue, TROA Elements event
Mr. and Mrs. Guillaume Garrigue  Photo by Kristi and Scot Redman
Jenna Owens, guest, TROA Elements event
Jenna Owens and friend at the TROA jeans event at Elements. Photo by Kristi and Scot Redman
TROA Elements event
TROA jeans are now available at Elements ($215-$275). Photo by Kristi and Scot Redman
Spezzo
Merrit Beck, Jane Aldridge, Devon Dyer, TROA Elements boutique
Stevie Moore, Rhonda Sargent Chambers, TROA Elements event
Devon Dyer, TROA Elements boutique
jane aldridge, TROA Elements boutique
Tracy Hayes, Stevie Moore, Fred Holston
Mr. and Mrs. Guillaume Garrigue, TROA Elements event
Jenna Owens, guest, TROA Elements event
TROA Elements event

Where there is something new and hot in the fashion world, the bloggers will show up in spades. Such was the case at Elements recently, where Korean brand TROA was introducing its premium denim to Dallas.

Devon Dyer of Devon Rachel served as hostess while Jane Aldridge of Sea of Shoes played DJ. Among the celebrants were Merritt Beck, Amy Havins, Jenna Owens, Katie Cassidy, Fred Holston, Al Tidwell, Kelly Gillespie, Tracy Hayes and Rhonda Sargent Chambers, who shopped for TROA’s unique jeans ($215-$275), which are made from Korean paper rather than cotton.

Let us explain: TROA’s designer, Han Song, developed a technique called hanji, in which paper is crafted from the inner bark of the paper mulberry tree and stalks of the abaca plant. Song turns this durable paper into fibers for the jeans, which are hand-dyed using natural vegetal dyes, so no two pairs look alike. Plus the process uses less than 1 percent of the water needed to create a traditional pair of cotton jeans.

Attendees recharged with light bites and refreshments while also inspecting the boutique’s latest edition, the Jewel Box.