Celebrity Sighting

Jessica Simpson brings the whole fam to Dallas for Belk home line launch

Jessica Simpson brings the whole fam to Dallas for home line launch

Ashlee Simpson, Jessica Simpson, baby simpson, belk event
Ashlee Simpson, Jessica Simpson, Maxwell Johnson Photo by Jamie McCarthy
Simpson Family, Belk Event
Jessica Simpson with husband Eric Johnson and children Ace and Maxwell. Photo by Shana Anderson
Kimberly Schelgel Whitman, Jessica Simpson Belk Event
Kimberly Schlegel Whitman signing copies of her book Tablescapes: Setting the Table with Style. Photo by Shana Anderson
Kimberly Schlegel Whitman Tablescape, Jessica Simpson Belk Event
A tablescape styled by Kimberly Schlegel Whitman. Photo by Shana Anderson
Jessica Nunez, Arlene Goldstein (Belk), Sohana Kutub, Felicia Beene, Jessica Simpson Belk Event
Jessica Nunez, Arlene Goldstein, Sohana Kutub, Felicia Beene Photo by Shana Anderson
Mindy Lolly, Jackson, Belk Event Jessica Simpson
Mindy Lolly, Jackson Photo by Shana Anderson
Rebecca Zona, Holly Quartaro, April Bell, Jessica Simpson Belk Event
Rebecca Zona, Holly Quartaro, April Bell Photo by Shana Anderson
Hamilton Sneed, Christina Juarez, LeeAnne Locken, Jessica Simpson Belk Event
Hamilton Sneed, Christina Juarez, LeeAnne Locken Photo by Shana Anderson
Lisa Petty, Dawn Mellon, Jessica Simpson Belk Event
Lisa Petty, Dawn Mellon Photo by Shana Anderson
VIP Media Brunch, Jessica Simpson Belk Event
The Fashionistas hosted a VIP reception prior to Jessica Simpson's public appearance. Photo by Shana Anderson
Twill Ruffle, Jessica Simpson Home
Jessica Simpson Home Twill Ruffle Collection. Courtesy of Nunez PR
Marilyn Vintage Collection, Jessica Simpson Home
Jessica Simpson Home Marilyn Vintage Collection. Courtesy of Nunez PR
Marina Collection, Jessica simpson Home
Jessica Simpson Home Marina Collection. Courtesy of Nunez PR
Ashlee Simpson, Jessica Simpson, baby simpson, belk event
Simpson Family, Belk Event
Kimberly Schelgel Whitman, Jessica Simpson Belk Event
Kimberly Schlegel Whitman Tablescape, Jessica Simpson Belk Event
Jessica Nunez, Arlene Goldstein (Belk), Sohana Kutub, Felicia Beene, Jessica Simpson Belk Event
Mindy Lolly, Jackson, Belk Event Jessica Simpson
Rebecca Zona, Holly Quartaro, April Bell, Jessica Simpson Belk Event
Hamilton Sneed, Christina Juarez, LeeAnne Locken, Jessica Simpson Belk Event
Lisa Petty, Dawn Mellon, Jessica Simpson Belk Event
VIP Media Brunch, Jessica Simpson Belk Event
Twill Ruffle, Jessica Simpson Home
Marilyn Vintage Collection, Jessica Simpson Home
Marina Collection, Jessica simpson Home

More than 500 fans gathered at Belk Galleria to meet Jessica Simpson when she came home for the holidays to celebrate the official launch of Jessica Simpson Home, a line of bed linens, decorative pillows and throws inspired by her “feminine take on modern Americana.”

Simpson arrived more than an hour late, perhaps because she got caught up in all the hustle and bustle of being back in her hometown. Either that or she was trying to wrangle her posse, which included sister Ashlee, both of their husbands (Eric Johnson and Evan Ross), and all three kiddos: Maxwell, Ace and Bronx.

Prior to the public appearance, The Fashionistas hosted a private reception with the Simpson sisters, where guests — including LeeAnne Locken, Katey McFarlan, Jackson and Dawn Mellon — chatted, snapped pics, munched on brunch bites, and sipped on Cotton Candy Crush cocktails and mimosas. Party favors included Jessica Simpson iPad cases, umbrellas and bottles of the blonde bombshell’s signature fragrance.

Fans willing to wait for the Simpson sisters and their crew were rewarded with a meet and greet, as well as swag bags and autographed photos with a Jessica Simpson purchase of $50 or more. DJ Girlbot kept the crowd entertained with various pop hits.

As part of this holiday-themed fete, attendees also enjoyed a book signing with Kimberly Schlegel Whitman, Dallas author of Tablescapes: Setting the Table with Style, who offered tips on designing woodsy holiday tablescapes featuring the Spode Woodland collection — which is available at Belk, naturally.