She's Got the Look

Stylish Dallasites flock to Design District for Aftershock London's big reveal

Dallasites flock to Design District for Aftershock London's big reveal

Connie Cheng, Samantha McCoy, Cary McCoy, face of aftershock
Connie Cheng, Samantha McCoy, Cary McCoy Photo by William Neal
Margie Hooper, Hunter Fleming, Bobbie Fleming, face of aftershock
Margie Hooper, Hunter Fleming, Bobbie Fleming Photo by William Neal
yvonne crum, face of aftershock
Yvonne Crum Photo by William Neal
Valerie Exniciox, M. Gonzalez, face of aftershock
Valerie Exniciox, M. Gonzalez Photo by William Neal
Brandon Nugent, Jack Son, face of aftershock
Brandon Nugent, Jackson Photo by William Neal
Priya Rathod, Hamilton Sneed, face of aftershock
Priya Rathod, Hamilton Sneed Photo by William Neal
Roxanna Meza, Sepi Ebrahim, face of aftershock
Roxanna Meza, Sepi Ebrahim Photo by William Neal
Rachel Roberts, Tyrone Creado, Jennifer Fleming, face of aftershock
Rachel Roberts, Tyrone Creado, Jennifer Fleming Photo by William Neal
Carlotta Lennox, Christina Phillips, face of aftershcok
Carlotta Lennox, Christina Phillips Photo by William Neal
Connie Cheng, Samantha McCoy, Cary McCoy, face of aftershock
Margie Hooper, Hunter Fleming, Bobbie Fleming, face of aftershock
yvonne crum, face of aftershock
Valerie Exniciox, M. Gonzalez, face of aftershock
Brandon Nugent, Jack Son, face of aftershock
Priya Rathod, Hamilton Sneed, face of aftershock
Roxanna Meza, Sepi Ebrahim, face of aftershock
Rachel Roberts, Tyrone Creado, Jennifer Fleming, face of aftershock
Carlotta Lennox, Christina Phillips, face of aftershcok

After weeks of searching, deliberating and voting, Aftershock London finally announced the winner of its Face of Aftershock competition: Samantha McCoy is the new Dallas-based spokesmodel for the brand.

McCoy and her co-finalists — including Jennifer de Socarraz-Fleming, Michelle Hanson, Roxana Meza, Alison McDaniel and Carolina Caldwell — mingled with their families at the Aria Stone Gallery in the Dallas Design District while waiting for the big reveal.

McCoy was selected through a combination of public voting and a panel of judges, and she will represent the brand by taking part in a full-scale photo shoot mixed with public appearances that should further the brand’s presence in Dallas and beyond.

Fashion-minded guests — including Cynthia Smoot, LeeAnne Locken, Yvonne Crum, Hamilton Sneed and Jackson — raised a glass to McCoy, a rising star on the Dallas fashion scene. The Wisconsin native, who now lives in Frisco, also received a trip for two to London, courtesy of Aftershock.