After weeks of searching, deliberating and voting, Aftershock London finally announced the winner of its Face of Aftershock competition: Samantha McCoy is the new Dallas-based spokesmodel for the brand.
McCoy and her co-finalists — including Jennifer de Socarraz-Fleming, Michelle Hanson, Roxana Meza, Alison McDaniel and Carolina Caldwell — mingled with their families at the Aria Stone Gallery in the Dallas Design District while waiting for the big reveal.
McCoy was selected through a combination of public voting and a panel of judges, and she will represent the brand by taking part in a full-scale photo shoot mixed with public appearances that should further the brand’s presence in Dallas and beyond.
Fashion-minded guests — including Cynthia Smoot, LeeAnne Locken, Yvonne Crum, Hamilton Sneed and Jackson — raised a glass to McCoy, a rising star on the Dallas fashion scene. The Wisconsin native, who now lives in Frisco, also received a trip for two to London, courtesy of Aftershock.