Jerry Doesn't Get It

Tone-deaf Jerry Jones promotes Cowboys pep rally to build support for terrible team

Tone-deaf Jerry Jones promotes Cowboys pep rally amid playoff failure

Rowdy, Dallas Cowboys mascot
It's a good thing the Cowboys mascot has a permanent smile as part of his costume. AT&T Stadium/Facebook
Jerry Jones
Jerry Jones continues to confuse and frustrate Cowboys fans. Photo courtesy of Dallas Cowboys
Dallas Cowboys at AT&T Stadium
The Cowboys haven't had a lot to celebrate at A&T Stadium this year. AT&T Stadium/Facebook
It's Jerry's Fault T-shirts
Industrious fans have created a website (and T-shirt) proclaiming "It's Jerry's fault." Itsjerrysfault.com
Rowdy, Dallas Cowboys mascot
Jerry Jones
Dallas Cowboys at AT&T Stadium
It's Jerry's Fault T-shirts

What do you do if your team has failed to make the playoffs for four consecutive seasons? If you're Jerry Jones, you throw a huge party to celebrate.

A tradition since 2010, Rally Day is billed as fun for the whole family at AT&T Stadium. That's right, folks, on Saturday, January 4, you can walk on the very same field where Dallas lost its final game of the 2013 season to the Philadelphia Eagles just days ago.

The stadium will be open to the public from 8 am to 3 pm for photo opps with the team's five Super Bowl trophies and appearances from Cowboys players who actually went to the playoffs, like Butch Johnson and Kurt Peterson. Rally Days are also held midseason, but this one falls on the weekend the Cowboys would have been in the playoffs.

On social media, fan reactions ranged from amused to outraged. "Can we rally for a new GM?" Laura Merolle Jecker wrote on the AT&T Stadium Facebook page. "Rally for a mediocre team with a mediocre coaching staff with mediocre players and a horrible owner? Sure, I'll be there," joked Adrian Hill.

Others were more blunt. "HELL NO," said Rusty Cornelius, adding "They SUCK." At least one person responded positively to the post promoting Rally Day. "As for me and my family, we will attend. Just like we did the last game of the season," Lanita Sanders said.

Tickets are $17.50 for adults and $14.50 for children, seniors and members of the military. The Cowboys expect anywhere from 2,000 to 8,000 attendees.